Overview
Global Entertainment Brand Partnerships Activation Sr Specialist, Video Strategy and GTM Jobs in New York, NY at Amazon
Title: Global Entertainment Brand Partnerships Activation Sr Specialist, Video Strategy and GTM
Company: Amazon
Location: New York, NY
DescriptionAmazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek an Activation Sr. Specialist lead to join the Global Entertainment Brand Partnerships team, whose primary role is to ensure all campaigns and their associated components (branded content, custom extensions, etc.) are flawlessly executed and provide the highest level of white glove service to brand marketing and agency clients. This role will support internal sales solutions and operations, interfacing between Amazon Ads Sales, Product, and Ad Ops to develop cross functional operations and tooling, supporting 15+ Prime Video Ads locales. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. The Brand Partnerships Activation Sr. Specialist comes with a background in video and advertising to support the long-term Sponsorships and Branded Entertainment strategy. They will be responsible for supporting several senior level mechanisms including CPRs (Critical Program Reviews), and WBRs (Weekly Business Reviews).
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads.
Key job responsibilities
Ensure best-in-class project management and client services on executed deals, with a clear focus on client satisfaction and renewal rates.
Support the vision, value proposition, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
Assist in regional training development for sales enablement execution
Evaluate and institute Key Performance Indicators and key metrics that will support continuous improvement; consistently evolve KPIs in a changing environment and rapidly prioritize and reprioritize based on strategic goals and industry trends
Create or optimize necessary workflows and internal communication for Activation (inter- and intra-departmental) for maximum efficiency, productivity and effectiveness.
Build and streamline back-end processes that further support and scale the business
Ensure usage of top notch systems, tools and technology
Establish and evolve team policies and procedures
A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background …
