Overview
Global Senior Product Marketing Manager Jobs in Des Moines, IA at CDS Global, Inc.
Title: Global Senior Product Marketing Manager
Company: CDS Global, Inc.
Location: Des Moines, IA
Job DescriptionThe Global Senior Product Marketing Manager will lead all marketing efforts for CDS Global’s product portfolio across the enterprise, which includes the full customer subscription experience. You’ll work closely with cross-functional teams in the US and globally to lead, develop, and execute go-to-market strategies as well as market and competitor research. Making the complicated world of subscription and member management and billing easy to understand will be a top priority as you craft compelling,
customer-first product positioning and messaging.
This highly visible role reports to the Marketing Director and requires a skilled storyteller who can build relationships across teams and drive go-to-market alignment. You’ll also be a subject matter expert in CDS Global’s product and service offerings, developing thought leadership.
Essential Functions
Develops and executes go-to-market strategies for new products and features within the global product portfolio, including marketing briefs, positioning and messaging, naming, and client-facing roadmaps and newsletters.
Ensures cross-functional alignment across product, pricing, and marketing teams to maintain a unified approach to product launches, messaging, and go-to-market execution.
Collaborates with peers, solution engineers, and marketers on cross-portfolio offerings and messaging.
Crafts compelling product narratives that address customer and market needs, positioning CDS Global as a thought leader in the industry.
Produces high-impact external content across various mediums, including thought leadership, use cases, and demos, aligned with key buyer personas and tailored to different stages of the sales funnel.
Continually manage your product marketing portfolio across the product lifecycle, ensuring success post-launch.
Trains sales teams and provides internal educational resources to support understanding and effective selling of the product portfolio.
Contributes to key CDS Global initiatives and events like product launches and client meetings.
Tracks and reports on key product and marketing KPIs to measure success and guide future strategies.
Serves as subject matter expert in CDS Global’s product and service offerings.
Additional Duties And Responsibilities
Performs additional duties as required or requested.
Key Minimum Qualifications, Experience, & Skills
Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field.
Proven B2B/SaaS product marketer with eight or more years of experience in developing breakthrough product positioning and go-to-market strategies that drive successful marketing execution in fast-growth environments.
Deep industry knowledge of marketing and advertising industry, with the ability to simplify and translate complex concepts into clear, compelling marketing content.
Product marketing expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously.
Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel.
Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaning…
