Overview
Graduate Sales and Marketing Coordinator Jobs in Nebraska at WayFare, Inc.
Role: Content Marketing Manager
Job Type: Full Time, Remote
Are you passionate about making the world more secure? Do you crave the opportunity to power high-performance security teams? Do you have an ‘own it’ attitude? If so, we want you!
Our stealth startup is reinventing the way security analytics are consumed and actioned. We founded our company after decades of experiencing the pains of security operations teams.
Our founding team is growing. We’re looking for self-starters who are committed to excellence, thrive in a fast-paced environment, and are excited to improve the lives of security teams. If this sounds like you, let’s chat!
What you’ll be doing
As Crogl’s Content Marketing Manager, you will develop comprehensive content marketing strategies, create engaging content across various channels, optimize for SEO, analyze performance metrics, and collaborate with leadership to enhance brand awareness.
You will partner closely with leadership across the company to translate our strategy into category-creating execution to drive brand awareness and customer engagement. Your expertise in AI and content marketing will be instrumental in expanding our leadership position in the industry.
Design and implement a comprehensive content marketing strategy that aligns with our values, business objectives, audience needs, and industry trends
Drive the creation of high-quality, engaging, and relevant content across various formats (blogs, social media, whitepapers, videos, etc.)
Ensure all content is optimized for search engines, enhancing organic visibility and traffic
Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments
Track and analyze content performance metrics, providing insights and recommendations for continuous improvement
Develop strategies to grow and engage our audience across multiple channels, including social media, email marketing, and our website
Boost brand awareness and positioning through content
Increase and monitor KPIs such as lead gen, CAC, CPL, and more to ensure that our reach continues to grow
What you bring to the team
Please be ready to share your portfolio or work examples
Experience within enterprise software compan(ies)
Demonstrated experience in content marketing focused on SaaS and/or AI technologies
Proven track record of developing and executing successful content strategies
Deep understanding of SEO best practices and experience with content optimization
Proficiency in marketing and sales pipelining tools such as HubSpot and Zoominfo
Experience curating an editorial content calendar, creating optimized social media content, and managing agencies and contractors
Strategic thinker with the ability to execute tactically and be detail-oriented
Strong collaboration and project management skills
Experience working in fast-paced, high-growth environments
What makes you stand out from other candidates
Experience scaling an early-stage startup
Experience marketing an AI solution
Experience providing strategic direction and feedback to agency partners
Education
Bachelor’s degree in Marketing, Communications, or related field or equivalent experience
Crogl is an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Title: Graduate Sales and Marketing Coordinator
Company: WayFare, Inc.
Location: Nebraska
