Overview
Graphics Specialist Jobs in Fort Belvoir, VA at YSI
The Vice President (VP) of Marketing is a senior executive responsible for developing and executing marketing strategies that drive business growth and enhance brand recognition. The VP of Marketing oversees all marketing activities, including advertising, public relations, branding, promotions, events, and digital marketing. This role requires frequent communication with the Chief Development Officer, providing crucial information for overall company marketing decisions.
Duties and Responsibilities
Develop and implement marketing plans and strategies to achieve business objectives and goals.
Lead and manage the marketing team, providing guidance and direction on marketing initiatives.
Collaborate with cross-functional teams, such as sales, development, and finance, to ensure alignment of marketing strategies with business objectives.
Conduct market research and analysis to identify market trends, customer needs, and competitors’ activities.
Develop and manage the marketing budget, ensuring optimal allocation of resources.
Plan and execute marketing campaigns across multiple channels, including social media and digital advertising.
Oversee the creation of marketing collateral, such as product brochures and customer presentations.
Manage public relations activities, such as press releases and media relations.
Monitor and report on marketing performance metrics, such as campaign ROI, customer acquisition cost, and customer lifetime value.
Develop and maintain relationships with key partners and customers to ensure brand awareness and loyalty.
Essential Skills and Responsibilities
Strategic Thinking: Ability to develop long-term marketing strategies that align with business goals.
Leadership: Strong leadership skills to manage and inspire the marketing team.
Analytical Skills: Proficiency in analyzing market trends, customer data, and campaign performance metrics.
Communication: Excellent verbal and written communication skills for effective collaboration and public relations.
Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
Digital Marketing: Expertise in digital marketing channels, including social media, SEO, and online advertising.
Project Management: Ability to plan, execute, and oversee multiple marketing projects simultaneously.
Relationship Building: Strong interpersonal skills to develop and maintain relationships with partners and customers.
Problem-Solving: Ability to identify and address marketing challenges effectively.
Technological Proficiency: Knowledge of marketing technologies and tools, such as marketing automation, CRM, and analytics software.
Requirements
Bachelor’s degree in marketing, business administration, or a related field.
8+ years of experience in marketing, with at least 5 years in a senior leadership role.
Proven track record of developing and executing successful marketing campaigns.
Strong leadership, management, and interpersonal skills.
Ability to think strategically and analytically, with strong problem-solving skills.
Excellent communication skills, both verbal and written.
Experience in managing a marketing budget and measuring marketing ROI.
Knowledge of marketing technologies and tools, such as marketing automation, CRM, and analytics software.
Demonstrated ability to work collaboratively with cross-functional teams.
Benefits
Competitive salaries and a comprehensive benefits package, including medical, dental/vision, PTO, and paid holidays.
Salary Range: $170,000- $190,000 + 10% Sign On Bonus
Job Type: Full-time
Pay: $170,000.00 – $190,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
Garden City, NY 11599 (Required)
Work Location: In person
Title: Graphics Specialist
Company: YSI
Location: Fort Belvoir, VA
