Overview
Group Director – Marketing & Customer Experience Jobs in Dubai, UAE/Dubai at Messe Frankfurt Middle East
Group Director – Marketing & Customer Experience Messe Frankfurt Middle East is one of the region’s leading trade fair organizers, connecting businesses, industries, and
innovation
through world-class exhibitions and conferences. As a subsidiary of Messe Frankfurt, one of the world’s largest event organizers, we bring global expertise to the Middle East, hosting market-leading events across
diverse
sectors, including technology, automotive, beauty, security, and more.
With a strong presence in Dubai, we drive industry growth by delivering exceptional business platforms that foster networking, knowledge sharing, and commercial success. This role is pivotal in driving our marketing, PR, communications, and customer experience strategies, ensuring a seamless and world-class experience for all stakeholders. As we continue to innovate and elevate our brand presence, this position will play a key role in shaping our future growth and success.
Group Director, Marketing & Customer Experience – About the Role  This
strategic leadership
role will oversee multiple functions, including PR, Communications, Premium Visitor Experience, Telemarketing, and Customer Success, ensuring best practices, efficiency, and alignment with corporate branding and strategic objectives. Reporting to the Chief Commercial Officer , the Group Director will work closely with Portfolio Directors, the Group Creative Director, and the Group Operations Director while leading key department heads.
Key Responsibilities:
Develop a 3–5-year roadmap  for marketing and customer experience strategies, aligned with Messe Frankfurt Middle East’s business goals, focusing on
innovation
,
digital transformation
, and commercial growth. Establish and lead cross-portfolio
collaboration
strategies to enhance efficiency, consistency, and branding alignment. Define clear KPIs  and accountability frameworks for all teams to ensure performance excellence. Serve as the primary marketing contact  for Messe Frankfurt headquarters, ensuring alignment with global strategies.
Build and manage relationships with key stakeholders, including media partners, sponsors, and government entities, to strengthen market positioning. Present quarterly performance updates  to
senior leadership
, highlighting successes, insights, and improvement opportunities.  Marketing, PR & Communications:  Align marketing goals with revenue and customer growth objectives. Inspire and support marketing teams in executing high-impact integrated campaigns  across digital, print, social media, and experiential channels.
Conduct regular marketing performance reviews , ensuring continuous
optimization
and
innovation
. Develop and implement a data-driven approach  to audience segmentation, enhancing ROI. Strengthen digital channels, incorporating
cutting-edge technology
to enhance
customer engagement
. Oversee PR and corporate
communication
strategies, ensuring a strong public image  and proactive media engagement.  Customer
Experience:
Implement
innovative
visitor engagement and retention strategies , particularly for VIPs, Government, and Hosted Buyers. Optimize premium visitor experience, building and maintaining high-value databases. Engage with suppliers, including hotels and airlines, to enhance customer value and maximize commercial viability . Lead the new Customer Success team , ensuring seamless post-sale
c…
Title: Group Director – Marketing & Customer Experience
Company: Messe Frankfurt Middle East
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, Management
