Overview
Growth Lead Jobs in Los Angeles, California, USA at HeyGen
About Hey Gen At  Hey Gen, our mission is to make
visual storytelling
accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and
challenging
to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at .  Visit our Mission and Culture doc here. About the Role Hey Gen  is seeking a Growth Lead with a strong background in growth marketing and product-led growth. You will drive user acquisition, activation, and retention strategies while crafting and executing targeted campaigns for our AI-powered products. This role sits at the intersection of growth marketing, product experimentation, and content marketing, making it critical to our mission of expanding adoption across
diverse
user segments.
The ideal candidate combines strategic thinking with
hands-on
execution and is eager to test, analyze, and iterate to drive meaningful results.
Key Responsibilities
Drive User Acquisition:
Develop and execute growth programs to achieve activation and acquisition goals across multiple user segments.
Paid Media & Growth Strategy:
Manage and optimize paid media campaigns while building comprehensive growth strategies to target key user segments.
Experimentation & Testing:
Plan and run A/B tests across our website, in-product experiences, content, and advertisements to identify high-impact opportunities.
Data-Driven Insights:
Analyze performance metrics, establish KPIs, and use data to optimize growth initiatives and measure success.
Collaborate Across Teams:
Work closely with product, marketing, and content teams to ensure alignment on growth strategies and messaging.
Content & Influencer Partnerships:
Lead targeted campaigns involving influencers and content creators to drive awareness and adoption.
User Journey
Optimization
:
Identify and address friction points in the user acquisition funnel to create seamless and engaging user experiences.
Qualifications5+ years of experience in growth marketing, product-led growth, or a related field.
Proven ability to develop and execute user acquisition strategies, particularly for SaaS or AI-powered products.
Experience managing paid media campaigns (e.g., social, search) and running A/B tests across multiple channels.
Strong
analytical skills
with the ability to interpret data, establish KPIs, and measure performance effectively.
Hands-on experience
working with tools like Google Analytics, marketing automation platforms, and A/B testing frameworks.
Excellent
communication skills
and the ability to collaborate across
cross-functional teams
.
Creative, resourceful, and motivated to experiment with new strategies and tactics.
Why Join Hey Gen?
High-Impact Role:
Play a pivotal role in shaping Hey Gen’s
growth trajectory
and expanding our reach across global markets.
Innovative
Products:
Work with cutting-edge AI technologies that are redefining how video content is created.
Collaborative
Culture:
Join a passionate …
Title: Growth Lead
Company: HeyGen
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, IT/Tech
