Overview
Growth Manager, IT/Tech Jobs in Gurgaon, India at IndusInd Bank
Role Details
In this role, you will be supporting in managing the PnL and drive key metrics across the customer lifecycle, including on-boarding, engagement and retention. As an important part of the digital team, you will help in crafting and executing thecustomer engagement& retention strategy. You will also be expected to shape the ‘Digital Business build’ and ‘Digital Transformation’ agenda to increase product adoption and usage across channels.
You will report to the Senior Product Manager for Digital Banking (MSME Business) and serve as the voice of customers to help create user-centric product features. The responsibilities span across from developing product positioning, messaging, and GTM strategy to execution of cross-channel campaigns.
Being a part of the growth team, you will work in closecollaborationwith all the key stakeholders in the bank–Product & Business team, Analytics team, Solutions Group, and Marketing team through multiplecommunicationchannels to aid in the achievement of defined campaign-specific objectives.
Job Description
Complete P&L ownership- responsible for managing entire customer funnel
Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities
Create business logics and plan campaigns for different customers segments
Define and manage key business events for campaign targeting and retargeting
Define campaign construct, including campaign mode (mobile push notification/email/SMS etc.)
Track and optimize campaign performance to drive better conversions
Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation)
Support in implementation of various other programmed & tactical D2C / internal campaigns for driving digital portfolio, and work with internal teams (e.g., Agency,Communication, Data Science Unit, IT Team etc.)
Ability to drive large pilot projects, experiments and small tweaks with equal ease
Digital Portfolio Management
Portfolio movement:
Track, measure and improve key channel metrics (e.g., registrations, transactions, attrition) and business metrics (e.g., cross-sell, up-sell, revenue and fee income)
Performance Management:
Ensure timely internal and external reporting on the portfolio movement on a pre-defined cadence
Education and Work Experience Requirements:
MBA from a reputed B-School is preferable
Start-up experience is preferable
Experience of working on Moengage/Clevertap or similar marketing automation software will be an added advantage
5-8 years of experience of driving user engagement/retention for digital apps
Growth hacker with a strong sense of ownership for work
Title: Growth Manager, IT/Tech
Company: IndusInd Bank
Location: Gurgaon, India
Category: IT/Tech, Marketing / Advertising / PR
