Overview
Growth Marketing Director Jobs in New York City Metropolitan Area at Amanda Uprichard
Title: Growth Marketing Director
Company: Amanda Uprichard
Location: New York City Metropolitan Area
Job Description:
GROWTH MARKETING DIRECTOR – AMANDA UPRICHARD, a NYC-based, female-owned contemporary fashion brand, is seeking a full-time, experienced Director of Growth Marketing to lead our marketing initiatives with a focus on data-driven strategies and measurable company growth. Based in the heart of the Garment Center in NYC, Amanda Uprichard is sold on our website, as well as top contemporary retailers like Shopbop, Revolve, and department and specialty stores nationwide.
This role is on-site and will require five days in the office.
THIS ROLE WILL REPORT TO:
CEO & Founder
YOU WILL SUPERVISE:
Digital Merchandising Manager, Social & Influencer Manager, Marketing Coordinator, External Agencies
OVERALL JOB DESCRIPTION:
The Director of Growth Marketing will play a key role in driving the brand’s success by focusing on revenue growth and other key KPIs, leveraging growth channels such as paid media, and analyzing data to refine strategies. This role will also operate and supervise all marketing channels, with ownership over all growth-focused efforts.
RESPONSIBILITIES:
Develop and execute comprehensive growth marketing strategies across channels, with a focus on paid media, SEO, email, SMS, affiliate, influencer, PR, and other growth initiatives such as referral, direct mail, etc.
Set and monitor marketing KPIs, using analytics to track and improve key metrics such as revenue growth, lifetime value, conversion rate, and average order value.
Build and manage marketing campaigns that target new customer acquisition and customer retention while driving measurable ROI.
Oversee marketing budget allocation and processes to ensure resources are utilized effectively and cost-efficiently, prioritizing high-performing channels.
Prepare monthly reporting for CEO with actual results, KPIs, trends and variances to budget various reporting periods, such as last year and 454 reporting period
Liaise with Finance team on budgets and actual results on a weekly / monthly basis to ensure alignment around targets and priorities
Utilize tools such as Google Analytics, Shopify analytics, marketing dashboards, and attribution tools to analyze performance and guide data-driven decision-making.
Lead cross-functional collaboration with sales, design, and buying/design teams to ensure alignment on brand messaging, business goals, and key categories of focus.
Oversee processes and procedures needed to support all aspects of the outcomes needed for marketing channels, including how creative resources get utilized or freelancers are leveraged to support asset development in partnership with the Creative Director.
Stay ahead of digital marketing trends, platforms, and emerging growth opportunities to enhance the brand’s visibility and market share.
Spearhead growth initiatives such as partnerships, influencer marketing, and innovative activations that align with the brand’s objectives.
Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize effectiveness.
Ensure marketing technology stack is optimized and recommend new tools where necessary.
SKILLS REQUIRED:
Expertise in developing and scaling data-driven marketing strategies that align with company KPIs and growth objectives.
Strong analytical skills with the ability to interpret data, generate insights, and make informed decisions.
Proven ability to lead and optimize paid media campaigns, email marketing, SEO/SEM, and …
