Overview
Growth Marketing Engagement & Retention Manager, Apple Services Jobs in New York, NY at Apple
ABOUT US
At 321, we’re more than a marketing agency—we’re storytellers, strategists, and data-driven creatives who craft meaningful moments that connect, inspire, and engage. Our team is built on a culture of ownership, problem-solving, and collaboration, where every member plays a role in shaping the success of our work and the people around us.
ABOUT THE ROLE
The Senior Social Media Manager at 321 is a strategic, forward-thinking leader who elevates brands through social-first storytelling, community engagement, and data-driven insights. This role requires a deep understanding of content strategy, trend analysis, and performance optimization across platforms. You will drive the execution of engaging, high-performing social content that aligns with client objectives while mentoring junior team members and collaborating cross-functionally to push creative boundaries.
WHAT YOU’LL DO Social Media Strategy & Execution
Own and execute end-to-end social media strategies for 321 and its clients, ensuring brand consistency and audience growth.
Develop and implement innovative, platform-specific content plans for Instagram, TikTok, Facebook, X, Threads, LinkedIn, and emerging platforms.
Manage the content calendar, ensuring seamless scheduling, execution, and optimization of posts.
Be a proactive leader in community management, fostering engagement and responding to inquiries professionally and in alignment with brand voice.
Guide brands in best practices, trend adoption, and emerging platform opportunities to maintain relevance and engagement.
Ensure all social content is optimized for performance, SEO-friendly, and data-informed.
Performance & Reporting
Lead social media performance tracking, analysis, and reporting, delivering actionable insights to drive continuous improvement.
Monitor social trends, audience behaviors, and platform updates to adjust strategies and stay ahead of the competition.
Develop detailed reports that measure key KPIs, ROI, and engagement impact.
Support the Senior Content Strategist in refining messaging, audience targeting, and campaign adjustments based on data.
Cross-Functional Collaboration
Work closely with Creative, Paid Media, and Content Strategy teams to execute integrated campaigns.
Partner with designers, videographers, and copywriters to ensure high-quality, brand-aligned content.
Collaborate with influencers and external partners to enhance brand storytelling.
Support public relations efforts, identifying opportunities for media partnerships and collaborations.
Leadership & Innovation
Bring fresh, bold ideas to 321 and client brands, shaping the future of social media within the agency.
Mentor junior team members, offering guidance on strategy, execution, and creative development.
Own social media processes, implementing systems for efficiency, scalability, and impact.
Stay ahead of industry trends, educating internal teams and clients on emerging technologies and social behaviors.
WHAT YOU BRING
4+ years of social media experience, preferably within a creative agency or high-profile brand setting.
A proven track record of managing and growing brands across multiple social platforms.
Strong copywriting, content strategy, and editorial skills with the ability to tailor messaging for different audiences.
Ability to interpret analytics and translate data into actionable strategy.
Experience working with social media management tools (Sprout, Hootsuite, Later, etc.) and reporting platforms.
A deep understanding of social algorithms, engagement strategies, and best practices.
Ability to thrive in a fast-paced, high-energy environment with multiple projects and deadlines.
A creative, solutions-oriented mindset with a keen eye for emerging trends and opportunities.
Strong organizational skills, with the ability to manage multiple accounts and projects simultaneously.
WHY JOIN US?
Work with a high-energy, creative, and collaborative team.
Partner with exciting brands and help shape their digital presence.
A culture that values bold thinking, ownership, and innovation.
Opportunities for growth and leadership within the agency.
If you’re a strategic thinker, content powerhouse, and data-driven storyteller, we want to hear from you. Apply today and let’s create something incredible together.
Title: Growth Marketing Engagement & Retention Manager, Apple Services
Company: Apple
Location: New York, NY
