Overview
Growth Marketing Lead Jobs in San Francisco, California, USA at Anthropic
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role:
We are looking for an experienced Growth Marketing Lead to own and scale our growth marketing efforts across Claude models and products. As a foundational member of the team, you’ll establish our digital marketing strategy, build high-performing teams, and drive measurable growth across existing channels while validating and scaling new channels. The ideal candidate combines
strategic leadership
with
hands-on
execution skills, bringing deep B2C and B2B expertise to help us drive rapid growth in a
fast-paced environment
.
Responsibilities:
Lead, hire, and develop high-performing teams across paid acquisition, lifecycle marketing, content, SEO, influencer marketing, affiliates, and other growth initiatives
Define and execute our foundational growth marketing strategy, driving top of funnel acquisition with positive ROI while growing consumer mindshare and
brand awareness
Test new channels to validate potential for significant growth, and scale validated channels into mature acquisition motions
Lead execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results
Establish and scale our attribution model, marketing technology stack, and automation infrastructure
Partner with product, engineering and design teams to execute on shared opportunities and maintain a seamless user experience
Own the user acquisition journey end-to-end across our web and app surfaces, creating a holistic experience that delights users at every step
You may be a good fit if you:
Have 10+ years of digital marketing experience, building a growth marketing function from the ground up inside of high-growth B2C and B2B software companies. This includes leading growth marketing for B2B software products with a strong PLG motion
Developed and scaled a high-performing team of digital and growth marketers. Comfortable operating as both a strategic leader and
hands-on
practitioner in a
fast-paced environment
Have a track record of successfully scaling channels, with deep experience across a portfolio of channels including paid search, paid social, content, mobile, SEO, lifecycle, influencer, affiliate, and others
Have strong proficiency in leveraging data for decision making, while being fluent in A/B testing, conversion
optimization
, and advanced attribution and measurement methodologies
Possess excellent
communication
and
leadership
skills to effectively engage with cross-functional stakeholders and senior leaders
The expected
salary range
for this position is:
Annual Salary:$300,000—$355,000 USDLogistics
Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship:
We do sponsor visas! However, we aren’t able to successfully sponsor visas for every …
Title: Growth Marketing Lead
Company: Anthropic
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, IT/Tech
