Overview
Growth Marketing Manager, Paid Media Jobs in Montréal, Quebec, Canada at Lightspeed
Lightspeed is seeking a talented Growth Marketing Manager, Paid Media to manage day-to-day initiatives for the North American region. The candidate will plan, execute, analyze, and optimize paid media campaigns (Paid Search, Paid Social, Display, Video) in order to drive sales and increase conversions from website visitors. Having a strong working knowledge of Google Ads, Bing Ads, Facebook Ads and an ability to quickly understand and analyze data will allow you to thrive in this role.
What you’ll be responsible for:
Responsible and accountable for growing leads and sales via Paid Search, Paid Social, Display and Video campaigns across all the NOAM Industries Directly execute campaigns on Google, Bing, Facebook, You Tube, and other emerging platforms
Potential to lead a team of Paid Media specialists (indirect reports) to analyze and optimize paid search campaigns to maximize ROASMonitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Track, report, and analyze the performance of paid media initiatives and campaigns
What you’ll be bringing to the team 3+ years experience and success managing PPC campaigns across Google and Bing Proficient in Google Ads, Google Analytics, Meta Ads, Linked In Ads, DV360, You Tube Ads Be well-versed in performance marketing, conversion
optimization
, and online customer acquisition
Have experience with website analytics tools (e.g Google Analytics)
Have strong
analytical skills
and experience generating SEM reports
Even better if you have, but not necessary
Experience as a team lead or manager
Lead-generation experience in a B2B environment
Experience collaborating with sales teams
Title: Growth Marketing Manager, Paid Media
Company: Lightspeed
Location: Montréal, Quebec, Canada
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Advertising Manager, SEO)
