Overview
Growth Marketing Manager (Performance) Jobs in Makati, National Capital Region, Philippines at Lamudi.co.id | Teman Tepercaya Cari Properti
Title: Growth Marketing Manager (Performance)
Company: Lamudi.co.id | Teman Tepercaya Cari Properti
Location: Makati, National Capital Region, Philippines
Job Description:
The role will be boosting online sales of listing advertising credits to real estate brokers and agents. This role will be responsible for driving digital sales through targeted marketing, conversion optimization, and customer acquisition strategies.
Key Responsibilities:
Performance Marketing & Lead Generation
Run paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to attract brokers and agents
Develop and execute lead generation strategies, optimizing cost-per-acquisition (CPA)
Implement retargeting campaigns to convert website visitors into paying customers
Conversion Rate Optimization (CRO) & E-Commerce Growth
Improve the user journey on the platform to make purchasing ad credits easier
Run A/B tests on landing pages, checkout flow, and CTAs
Implement persuasive copywriting, compelling offers, and limited-time promotions
SEO & Organic Growth
Optimize content to rank for high-intent real estate agent/broker keywords
Develop educational resources that demonstrate the value of advertising on the platform
Improve on-site searchability for listings and ad packages
CRM, Email & Retention Marketing
Automate and personalize email/SMS campaigns to engage past buyers
Build automated follow-ups for brokers who abandoned their cart before purchase
Develop a loyalty program or subscription package to increase repeat purchases
Affiliate & Referral Marketing
Create an incentivized referral program to encourage brokers to bring in colleagues
Partner with broker associations or influencers in the real estate industry
Data Analytics & Reporting
Use Google Analytics, Facebook Pixel, and CRM tools to track conversion performance
Optimize marketing spend based on ROI data and customer behavior insights
Identify trends and make data-backed decisions on campaign adjustments
Minimum Qualifications:
Proven experience in growth marketing, e-commerce, or performance marketing (ideally in real estate, SaaS, or classifieds businesses)
Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, and CRO
Strong understanding of funnels, landing pages, and sales psychology
Experience with email automation (HubSpot, Klaviyo, Mailchimp, or similar tools)
Proficiency in Google Analytics, Hotjar, or other analytics tools
Background in digital sales, online advertising, or real estate tech is a plus
