Overview
Growth Marketing Senior Associate, Influencer Jobs in Boston, Massachusetts, USA at DraftKings
Position: Growth Marketing Senior Associate, Influencer Partnerships
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Senior Growth Marketing Associate, Influencer Partnerships, you’ll work in adynamic environment, drawing on your marketing background to launchinnovativeinfluencer and integrated media campaigns. You’ll play a crucial role in the Growth Marketing team, overseeing influencer media campaigns to promote Draft Kings’ Daily Fantasy Sports and Sports book products.
What you’ll do as a Growth Marketing Senior Associate, Influencer Partnerships
Assist in driving efficient new customer acquisition via Influencers and Integrated Media partnerships.
Support media execution strategies with some of the largest Influencers while upholding Draft Kings’ focus onregulatory compliance.
Cultivate strong, meaningful relationships with major media partners and external collaborators, prioritizing the mutual success of the partnerships.
Aid in media planning, balancing budgets, and efficient media flighting.
Review creative elements to ensure delivery meets Marketing best practices and correctly represents the marketingpromotion.
Coordinate cross-functionally with Paid Social, Brand Marketing, Ad Sales, and Audio teams to ensure all stakeholders are informed with the goal of identifying synergies.
Be a key stakeholder for the sports calendar to ensure all parties are aligned to timely delivery of marketing assets.
Analyze creative performance for cross-functional stakeholders and collaborate with the Marketing Analytics team when deeper insights are needed.
What you’ll bring
Bachelor’s Degree in Marketing or a related field and at least 2 years of experience in a Marketing, Partnerships, or Brand Activations Role.
Stronganalytical skillsand ability to identify trends and insights based on a set of data.
Ability to effectively communicate internally and externally, sharing key learnings with the larger team.
Ability to think of new and unique marketing campaigns that have never been done before.
Well organized and greatattention to detailwith the ability to work on multiple projects simultaneously, often underchallengingtime constraints.
Willingness to work autonomously to identify solutions to potential problems.
Familiarity with Draft Kings Sports (Daily Fantasy, P6, and Sports book) products is a plus.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US basesalary rangefor this full-time position is 70,400.00 USD – 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed o…
Title: Growth Marketing Senior Associate, Influencer
Company: DraftKings
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Entertainment & Gaming
