Overview
Hands on Digital Marketing Specialist – Paid Ads, Social Media, and Email Campaigns Jobs in Remote at His Glory
About the Company: KB Tax Deviser CPAs is an award-winning, fastest-growing 100% cloud-based Tax & Business Advisory Firm that specializes in customized, innovative tax strategies for affluent business owners across the U.S. We are committed to social impact, having saved millions of dollars in taxes for our clients and provided support to various charitable causes, including providing meals, combating sex trafficking, and supporting youth dropout programs. At KB Tax, we value inclusivity, technology-driven processes, and individual growth.
Job Description: As a Senior Marketing Specialist, you will play a critical role in managing marketing technology, project management, and analytics for our company. You will work closely with the president to support company and marketing goals, while leading a marketing team.
Responsibilities:
Direct and manage all marketing functions.
Analyze and evaluate the effectiveness of marketing methods, costs, and results.
Develop and manage marketing budgets, as well as internal operating budgets.
Plan and coordinate all communications and public relations activities.
Supervise the planning and assist in the development of marketing and communication materials for brand development.
Recruit, train, manage, and evaluate marketing team members.
Develop and maintain marketing automation in HubSpot, including drip campaigns, e-mail blasts, forms/form handlers, audience segmentation, dynamic lists, alerts and notifications, and integrations with HubSpot. Ensure all HubSpot campaigns are appropriately set up.
Collaborate regularly with the marketing staff to optimize the marketing and sales funnel process.
Manage and maintain a list of internal marketing projects, delegating tasks and ensuring completion.
Collaborate with content writers to build and manage Drift sequences.
Regularly analyze the effectiveness of marketing campaigns using Salesforce dashboards, and communicate issues and leading indicators to the team for necessary changes.
Manage the technology aspect of online events using platforms such as Zoom or similar.
Assist with the logistics & promotion of virtual events incl. webinars.
Research, present, and implement new marketing technologies.
Requirements:
Advanced working knowledge of HubSpot, Zapier, and LinkedIn.
Advanced marketing analytics skills and the ability to diagnose lead generation issues using HubSpot dashboard reporting.
Thrive in a fast-paced, innovative environment and possess a desire to take your career to the next level.
Self-motivated, results- and details-oriented, with the ability to work independently and as part of a team.
Strong problem-solving skills and a mindset for making processes more efficient and automated.
Ability to handle multiple projects/campaigns simultaneously, often under tight deadlines.
Minimum of 3 years of experience in a marketing operations or technology role for a high-performing company in a fast-paced environment.
Bachelor’s degree or equivalent experience.
Superb written and verbal communication skills.
Familiarity with CAN-SPAM regulations and email deliverability.
What You’ll Love About Us:
401(k) plan with matching.
Dental insurance.
Flexible schedule.
Health insurance.
Life insurance.
Paid time off.
Vision insurance.
At KB Tax Deviser CPAs, we believe in the growth and potential of every individual. We encourage applicants from all backgrounds and identities to apply, as we value diversity and inclusivity. If you are excited about this role and the opportunity to make a meaningful impact, we welcome your application.
Job Types: Full-time, Part-time
Pay: $40,000.00 – $60,000.00 per year
Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Professional development assistance
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
How do you ensure that marketing initiatives align with established KPIs? Can you share an example of a time when you successfully met or exceeded KPI targets?
Tell me about a successful marketing campaign you developed and executed. What strategies did you employ to achieve exceptional results? Please list all strategies you used so far.
Experience:
B2B marketing: 5 years (Required)
Work Location: Remote
Title: Hands on Digital Marketing Specialist – Paid Ads, Social Media, and Email Campaigns
Company: His Glory
Location: Remote
