Head, Marketing and Communications

Overview

Head, Marketing and Communications Jobs in Coral Gables, FL at Bradesco Bank

Title: Head, Marketing and Communications

Company: Bradesco Bank

Location: Coral Gables, FL

Only Candidates with US Work Authorization will be considered.

Position Overview

The Head of Marketing and Communications is responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and support business growth objectives. This senior leadership role oversees all marketing functions and communications initiatives across the organization.

 

Key Responsibilities

Develop and execute integrated marketing and communications strategies aligned with business goals

Lead and mentor a team of marketing professionals across various specialties

Manage the marketing budget and allocate resources effectively

Manage the relationship with agencies and vendors

Direct brand strategy, positioning, and messaging across all channels

Oversee digital marketing initiatives including website, SEO/SEM, email, social media, and content marketing

Plan and implement effective PR campaigns and media relations

Analyze market trends, consumer behavior, and competitive landscape

Establish KPIs and reporting frameworks to measure marketing effectiveness

Collaborate with sales, product, and other departments to ensure alignment

Plan and execute high-quality corporate events and customer experiences

Develop and implement internal marketing (endomarketing) strategies

Ensure consistent messaging and brand alignment across different business segments and headquarters

Coordinate global marketing initiatives with regional teams

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field

10+ years of progressive marketing experience with at least 5 years in senior leadership roles

Proven track record of developing successful marketing campaigns and driving business results

Expert in events planning and execution

Strong understanding of digital marketing technologies and analytics

Experience managing and mentoring marketing teams

Excellent strategic thinking and problem-solving abilities

Superior communication and presentation skills

Strong project management and organizational capabilities

Experience with marketing budget management and ROI optimization

Fluent Portuguese speaker (required)

Experience in endomarketing and internal communications

Demonstrated ability to align across business segments and headquarters

Desired Skills

Data-driven approach to marketing decision-making

Proficiency with CRM platforms and marketing automation tools

Creative mindset with ability to innovate marketing approaches

Change management and organizational development experience

International marketing experience a plus

Additional language skills valued

Team player

 

The ideal candidate will be a visionary leader who can balance strategic thinking with tactical execution to drive marketing excellence across the organization while ensuring alignment between different business units and departments in various geographic locations.

Equal Opportunity/Affirmative Action Employer, M/F/V/D

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