Overview
Head, Marketing and Partnerships Jobs in Nigeria at Invealth Partners Limited
Title: Head, Marketing and Partnerships
Company: Invealth Partners Limited
Location: Nigeria
Job Summary:The Head, Marketing and Partnerships will lead the hospital’s marketing and business development initiatives to enhance brand visibility, patient engagement, and revenue growth. This role is essential for formulating and executing strategies that align with the hospital’s mission, ensuring sustainable growth and competitive advantage. The Head, Marketing and Partnerships will conduct thorough market analysis to identify trends and opportunities, oversee digital marketing efforts, and manage public relations to bolster the hospital’s reputation.
The Head, Marketing and Partnerships will identify new business opportunities, establish partnerships with local healthcare providers, and negotiate contracts that benefit the hospital. The role also involves designing patient engagement programs to improve satisfaction and retention while implementing feedback mechanisms for continuous improvement.
Operationally, the Head, Marketing and Partnerships will collaborate with clinical teams to ensure marketing strategies are integrated into service delivery processes. They will also monitor performance metrics, establish key performance indicators (KPIs), and report on the effectiveness of initiatives. Leading a diverse team, the Head, Marketing and Partnerships will foster a culture of innovation and accountability while ensuring alignment with organizational objectives. Ultimately, this role is critical for enhancing the hospital’s position as a leading healthcare provider in Nigeria.
Main dutiesStrategic Marketing Leadership
Develop Comprehensive Marketing Strategies: Formulate and implement marketing plans that position the hospital as a leader in healthcare services, focusing on patient-centric initiatives.
Market Research and Analysis: Conduct extensive research to identify market trends, patient demographics, and competitive landscape to inform strategic decisions.
Digital Marketing Management: Oversee all digital marketing efforts, including website optimization, social media engagement, and online advertising campaigns to boost patient acquisition.
Brand Positioning: Develop and maintain the hospital’s brand identity across all platforms to ensure consistency in messaging and visual representation.
Public Relations Management: Manage public relations efforts to enhance the hospital’s reputation and handle media inquiries effectively.
Business Development Initiatives
Identify New Business Opportunities: Explore potential service expansions, partnerships, and community programs that align with the hospital’s strategic goals.
Partnership Development: Build and maintain relationships with local healthcare providers, insurers, and community organizations to enhance service offerings.
Contract Negotiation: Lead negotiations for service agreements that are beneficial to both the hospital and its partners.
Market Expansion Strategies: Develop strategies for entering new markets or increasing market share in existing ones through targeted outreach initiatives.
Patient Engagement And Experience
Enhance Patient Engagement Programs: Design initiatives aimed at improving patient satisfaction, retention, and loyalty through effective communication strategies.
Patient Feedback Mechanisms: Implement systems for collecting patient feedback to continuously improve services based on their needs and preferences.
Community Health Initiatives: Develop community outreach programs that educate the public on health issues while promoting the hospital’s servi…
