Overview
Head of ABM and Field Marketing Jobs in New York, New York, USA at PolyAI
Position: Head of ABM and Field Marketing (USA)
Location: New York
PolyAI builds enterprise voice assistants that carry on natural conversations with customers to solve their problems. Our voice assistants understand customers, regardless of what they say or how they say it. We serve enterprises where customer conversation is an important part of doing business. Our customers include some of the leading names in banking, hospitality, insurance, retail, and telecommunications.
Our enterprise clients deploy PolyAI voice assistants to cut down on wait times and free up live staff to focus on calls requiringempathyand judgment. As a result, our enterprise clients see improvedcustomer satisfaction, employee retention and operational efficiency.
As we continue to grow, we are looking for aHead of ABM and Field Marketing.This person will join PolyAI’s rapidly growing marketing team. This role will support all of PolyAI’s marketing functions with a focus on events. This includes content development, marketing automation, email marketing, social media, list building, audience nurturing, and more.
Salary: $150,000 – $165,000 + 15% bonus
Responsibilities:
Own strategy, execution, and the results of your programs, including 1:many, 1:few and 1:1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts through the sales funnel.
Work across all marketing channels such as direct mail, digital campaigns, events, and more to develop pipeline and increase conversion rates between funnel stages.
Develop and manage ABM campaign KPIs, optimize strategies through data-driven analysis, and oversee campaign performance to meet business and pipeline objectives.
Build and maintain an ABM calendar and partner closely with sales and marketing.
Collaborate across departments to create compelling custom content, manage lead tracking, and maximize sales pipeline contribution.
Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages for each account across all distribution channels.
Partner with sales and marketing teams to drive event attendance, develop ABM strategies, create account plans, and align messaging for cohesive campaigns.
Support the events team in trade shows and broader field marketing initiatives.
Assist in managing your portion of the events and demand generation budget and processes to support long-term scalability.
Minimum Requirements:
Proven track recordof developing and executing marketing and GTM strategies at scale, working in high-growth companies.
Proficiency in ABM platforms, tools, and reporting (e.g., Demandbase, 6sense, Hub Spot, Marketo, Salesforce).
Strongproject managementskills and a detail-oriented approach.
A data-driven mindset withanalytical skillsand experience making data-driven campaign decisions.
Willingness to grow and learn.
Experience working with sales teams on ABM motions.
Experience hosting webinars.
Experience organizing high-touch VIP events.
Benefits:
Participation in the company’s employee share options plan.
100% of Single Cost (employee) and 50% of Dependent for medical, dental & vision.
Life Insurance.
️ STD and LTD.
The opportunity to contribute to the company’s 401k plan.
20 days vacation + 10 public holidays + paidsick leave.
Annuallearning and developmentallowance.
One-off WFH allowance when you join.
Enhanced parental leave.
…
Title: Head of ABM and Field Marketing
Company: PolyAI
Location: New York, New York, USA
Category: Marketing / Advertising / PR
