Overview
Head of Audience Jobs in London, England, UK at ENGINEERINGUK
You will need to login before you can apply for a job.
ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of , the widest-read English language news website in the world; and the UK’s largest distributor of British content.
ABOUT DIVISION
About Brands and Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP throughinnovativebrand extensions, fostering deep fan engagement worldwide.
Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments.
Ourdiverseportfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, offering advertising and branded content opportunities.
About Digital Brands
BBC Studios Digital Brands is a creative powerhouse of world class content. Built on everything that makes the BBC brilliant, BBC Studios curates, commissions and creates world class digital content that drives dedicated fandoms across the globe.
With trusted brands such as Bluey, BBC Earth, Top Gear and Doctor Who, the business is driving forward with a new era of unskippable content. Powered by over 90 channels across major social platforms, BBC Studios Digital Brands combinesglobal reachwith the trust and consistency of BBC brands.
THE ROLE
The Head of Audience Growth will support the departments ambitions to drive audience growth across all digital platforms and channels with the ultimate aim of converting fans to consumers – ensuring that there is a data-driven acquisition strategy and a sustained engaged community of fans across our portfolio of IP and brands.
This is an important role – and function- that sits at the intersection between the content teams and the commercial and operations teams.
This role will be building out a distribution strategy across all platforms including social media, branded websites, podcasts and newsletters and leverage data to connect these disparate channels to build a connected view on the customer journey from discovery through to subscription/membership/consumer revenues.
The role will report into the Director of Audience Growth and together this team will work closely with DTC vendors, including our third-party e-commerce agency and develop our online stores. They must ensure the customer/consumer journey is effectively linked to our e-commerce platform.
This person will be adept at using data and analytics to understand how audiences engage with content and in turn can make informed decisions around social video distribution strategies, branded website design and functionality, search enginesoptimization, CRM strategies across owned and paid channels to drive customer acqu…
Title: Head of Audience
Company: ENGINEERINGUK
Location: London, England, UK
Category: Marketing / Advertising / PR, Management
