Overview
Head of Audience Research Jobs in Salford, England, UK at BBC Group and Public Services
Head of Audience Research
Brands, Marketing and Audiences
Permanent – Full Time
GB
BBC PUBLIC SERVICE B’CAST
Job Closing Date: 09/02/2025
THE ROLE
Job Reference: 21204
Band: E
Salary: £58,000 – £72,000 depending on relevant skills, knowledge and experience.
Contract type:
Permanent role
Location:
Office Base is London or Salford. This is a hybrid role and the successful candidate will balance office working with home working.
Excellentcareer progression– the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalledtraining and developmentopportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits – We offer a negotiable salary package, a flexible 35-hour working week forwork-life balanceand 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
BBC Audiences are excited to be recruiting for a Head of Audience Research in the Digital Audiences team – a permanent, full-time role, based in either the London or Salford office. The successful applicant will ensure that audience insight, data and thinking are central to all major strategic decisions across the BBC to drive growth of our online audience across the UK.
As a senior member of the Digital Audiences team, the successful applicant will play a critical role in shaping the future of the BBC, providing evidence and inspiration to stakeholders across the organisation in support of the BBC’sdigital transformationand its significant digital growth ambitions.
An interest in new technologies and media behaviours is desired, as well as proven experience in using audience data and insight to drive change within a complex organisation.
Main Responsibilities
The Digital Audiences team is responsible for the supply of audience insight that helps shape the BBC’s overall strategy with regards to its audience-facing digital offer.
Identifying, exploring and communicating the BBC’s routes to digital growth.
Bringing audience and market inspiration from the wider digital media landscape.
Analysing and reporting on audience data.
The role reports to the Portfolio Head of Audiences for Digital, and will play an active role in supporting and developing the other members of the Digital Audiences team.
Are you the right candidate
The successful candidate will excel in turning insights into powerfully communicated, actionable results using a thorough understanding of online audience behaviour.
Key Criteria:
A thorough understanding of and interest in the UK’s changing media landscape.
Demonstrable thoughtleadershipand influencing skills.
Excellent stakeholder management and engagement skills.
Strong people andproject managementskills.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Diversitymatters at the BBC. We have a working environment where we value andrespectevery individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience re…
Title: Head of Audience Research
Company: BBC Group and Public Services
Location: Salford, England, UK
Category: Management, Marketing / Advertising / PR
