Overview
Head of Brand & Creative Marketing Jobs in Silverthorne, Colorado, USA at Winter Park Resort
Location: Silverthorne
Who We Are:
At 67 miles away, Winter Park is the closest ski resort to Denver. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone.
Medical, dental, vision, life, paid parental leave and more for eligible employees
~Food & beverage and retail discounts
~ Discounted equipment rentals, pro-deals, and more
Winter Park Resort is seeking a
dynamic
and strategic Marketing Manager who is passionate about driving business growth through
innovative
, guest-centric marketing initiatives. The focus of this role is driving resort visitation, brand growth, and revenue in key areas such as lift tickets, passes, and lodging. This role requires a
results-driven
professional with a deep understanding of integrated marketing, promotional strategies, business analytics, media strategy, execution, and
optimization
.
The ideal candidate will excel in creating and executing
impactful
marketing plans, managing advertising campaigns, and uncovering growth opportunities through data-driven insights. This role will oversee a team of direct reports and report directly to the Director of Marketing.
Actual pay will vary and may be above or below the range based on various factors including but not limited to experience,
education
, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. Integrated Marketing Plans
Build annual marketing plans to deliver on revenue targets and growth opportunities, with oversight from VP and Director of Marketing.
Oversee the building and maintenance of effective annual marketing calendars across multiple audiences.
Execute plans with
impactful
integrated marketing, advertising, and go-to-market strategies.
Advance a variety of key initiatives with strong
strategic planning
,
project management
, and
collaboration
skills.
Advertising and Paid Media
Provide strategic direction and develop briefs for media agency on marketing strategies and audiences to achieve Resort KPIs.
Ensure timely completion and trafficking of advertising and creative deliverables.
Provide advertising and marketing campaign and
promotion
optimization
recommendations and coordinate across necessary teams to implement them.
Perform resort analysis to maintain deep understanding of business drivers and brand health and identify growth opportunities
Partner with marketing team colleagues, cross functional teams, and agencies to uncover meaningful guest insights that inform growth plans.
Build robust and actionable seasonal plans and learning plans to enable
innovative
growth opportunities.
Analyze and report on marketing results to the marketing team and department VPs, Directors, and Managers. Provide recommendations to VP and Director for near term optimizations based on business results, creative performance or market dynamics, and implement once approved.
Build and maintain media and marketing budgets in
collaboration
with VP of Marketing and Director of
Prepare monthly budget reconciliation, with assistance from Marketing Specialist. Use the red Application button below to…
Title: Head of Brand & Creative Marketing
Company: Winter Park Resort
Location: Silverthorne, Colorado, USA
Category: Marketing / Advertising / PR, Management
