Overview
Head of Brand & Marketing Jobs in Victoria, Australia at AFL QUEENSLAND LIMITED
Title: Head of Brand & Marketing
Company: AFL QUEENSLAND LIMITED
Location: Victoria, Australia
About UsAs an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
About The RoleThe Head of Brand & Marketing will lead the AFL’s branded house strategy, identity, and style, ensuring consistent and impactful execution across the organisation. This role is responsible for managing end-to-end campaigns and creative development, driving go-to-market strategies, and fostering growth through partnerships, influencers, and ambassadors. This includes a focus on engaging and growing priority audience segments such as Avid Fans, Women & Girls, Kids, and Multi-cultural audiences, particularly in traditional and growth markets (NSW and QLD).
As a strategic leader, the Head of Brand & Marketing will empower teams to deliver measurable growth, elevate the brand’s presence, and embed innovative and design-thinking practices across the organisation.
Key Objectives Include
Lead the strategic direction for AFL’s brand to drive growth in new markets
Increase awareness, consideration, and engagement with the AFL’s brand and offerings
Deliver consistent and impactful brand experiences that resonate with diverse audiences
Foster innovation and embed design-thinking practices across the organisation
Establish measurable growth and impact through partnerships, campaigns, and creative strategies
A DAY IN THE LIFE OF
Leadership
Key Accountabilities:
Provide strategic leadership to the brand and marketing teams, fostering a culture of collaboration, innovation, and high performance
Empower and mentor teams to execute strategies effectively, ensuring alignment with organisational goals
Create a culture of people development and engagement and drive strong development plans for each team member
Lead a large team across a variety of complex functions and drive innovative ways-of-working and collaboration across the organisation
Stakeholder Management
Build and maintain strong relationships with internal and external stakeholders, including clubs, agencies, and corporate partners
Collaborate across departments to ensure brand consistency and alignment with organisational priorities
Act as a key advisor on brand strategy to senior leaders, providing thought leadership and guidance
Collaborate with internal teams and external partners to ensure creative excellence and innovation
Manage cr…
