Overview
Head of Brand Marketing Leading D2C Jobs in Delhi, India at The LHR Group
Position: Head of Brand Marketing for a Leading D2C Company
JOB CODE- LH4254
OVERALL ROLE PROFILE
With 7+ years of experience & your primary responsibilities will include leading Insights to Strategy to Execution of all programs &
communication
campaigns on the brand to achieve business goals.
Scope of works includes conceptualizing  ATL campaigns (across TV, Radio, Print, Online Videos), BTL campaigns, Digital & Website development, Social Media management.
DETAILED RESPONSIBILITIES
– 1. Marketing ATL & BTL
communication
campaigns
Developing the brief to creative agencies across TV, Print, Digital, OOH or other mediums like in store collaterals, with sharp articulation of objectives, KPIs & timelines. Ensuring timeliness & quality of the campaigns. Leading post evals.
Managing content strategy of the brand across Social Media, Blogs & Website.
All Digital Performance Marketing Creatives
Ensuring that all the content at all touch points is implemented as per approved guidelines
Collaborate with the NPD & Category team and provide support to all new product launches and promote as required in the market.
Coordinate marketing support for conferences, trade shows, exhibitions, sales events and press interviews.
Assist in developing marketing briefs & brand strategy
Developing annual marketing calendars with the team.
Coordinating with category teams and prepare project pitch presentations to support consumer programs
2. Vendor Management
Managing ATL & BTL creative agencies.
Billing Management & Processing
MUST HAVE’S
Experience in content creation – Digital first content, social media calendar planning and influencer campaign management
Past experience in rolling out TV, Radio, Print & OOH campaigns
Expertise in creating product and marketing POS, BTL, Trade interventions
Data Analysis to develop
innovative
marketing ideas and campaigns that will resonate with customers.
Excellent communicator, both verbally and in writing, to effectively communicate with internal and external stakeholders.
SEO, SM marketing, email marketing,
Website management and Google Analytics
Martech and CLM experience will be an added advantage
PROFILE AND EXPERIENCE
MBA from Tier 1-2 college or an equivalent degree with 7+ years of experience in Consumer Durables, FMCG or Consumer tech companies
Pl use JOB CODE- LH4253 while submitting the applicatio
Title: Head of Brand Marketing Leading D2C
Company: The LHR Group
Location: Delhi, India
Category: Marketing / Advertising / PR (Marketing Communications, Digital Marketing, Marketing Manager)
