Overview
Head of Customer Marketing TOPPAN Edge Inc Not Jobs in Portsmouth, New Hampshire, USA at Savvy, Inc.
Position: Global Head of Customer Marketing TOPPAN Edge Inc. Portsmouth, NH Interested Not Interested
Why Choose Bottomline?
Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 30 years of experience and moving more than $10 trillion in payments annually. We’re looking for passionate individuals tojoin our teamand help driveimpactfulresults for our customers. If you’re dedicated to delighting customers and promoting growth andinnovation- we want you on our team!
The Role
The Global Head of Customer Marketing will be responsible for generating sales pipeline and helping to increasecustomer engagementand loyalty through the development and execution ofinnovativecustomer-focusedmarketing strategies. This role involves leadingcollaborationwithcross-functional teams, and leveraging data and insights to enhance customer pipeline, driveadvocacy, and increase lifetime value. The ideal candidate will have a strong background incustomer relationshipmanagement, strategic marketing, anddata-driven decision-making.
This is a remote role and must be located in ET.
How you’ll contribute
Customer Marketing Strategy:
Develop and execute a comprehensive customer marketing strategy aligned with the company’s overall objectives, primarily pipeline generation.
Focus on customercross-sellingand increasing customer lifetime value.
Build targeted campaigns to enhance customer stickiness and maximize product adoption.
Customer Segmentation & Insights:
Use customer data and analytics to identify key customer segments and tailor marketing efforts accordingly.
Collaborate with the customer success, product, and sales teams to develop insights into customer behavior, preferences, and needs.
Monitor customer feedback, surveys, and reviews to continuously refine marketing strategies.
Customer Engagement& Retention:
Lead initiativesto increasecustomer engagementthrough personalized content, campaigns, and experiences.
Foster long-term relationships with customers by offering value, relevant updates, and support.
Cross-FunctionalCollaboration:
Work closely with product, sales, customer success, and brand teams to ensure alignment in messaging and customercommunication.
Support the creation ofcustomer-centriccontent and materials (e.g., case studies, testimonials, product guides).
Subject Matter Expertise:
Provide strategic direction and guidance to ensure successful execution of marketing campaigns.
Campaign Management:
Oversee the development and execution of integrated marketing campaigns that target existing customers.
Manage customer lifecycle marketing initiatives, includingeducation, engagement, andadvocacy.
Measurement & Reporting:
Define key performance indicators (KPIs) to measure the success of customer marketing efforts.
Regularly report on campaign performance,customer engagementmetrics, and overall program impact tosenior leadership.
Innovation& Best Practices:
Stayup-to-dateon customer marketing trends, tools, and technologies.
Continuously test new approaches and optimize strategies for better results.
If you have the attributes, skills, and experience listed below, we want to hear from you:
Proven experience (typically 7+ years) in customer marketing,customer retention, sales, or related roles, with a strong focus on B2B marketing.
Strongleadershipand team management experience.
Excellent understanding of customer data analytics, segmentation, …
Title: Head of Customer Marketing TOPPAN Edge Inc Not
Company: Savvy, Inc.
Location: Portsmouth, New Hampshire, USA
Category: Marketing / Advertising / PR, Customer Service/HelpDesk
