Overview
Head of Digital Jobs in Boston, Massachusetts, USA at Exclaimer
Head of Digital
Department:Marketing
Employment Type:Permanent – Full Time
Location:US – Boston
Description
Exclaimer, a tech scale-up with big plans, is looking for a growth-obsessed Head of Digital responsible for optimizing and delivering the website strategy globally. Working alongside the Marketing, Product, Sales, and Customer teams, you will collaborate across functions to ensure the website becomes the best face of our brand and be a key part of delivering Exclaimer’s PLG motion.
Reporting to the Director of Demand Gen, you will manage our website strategy, delivering a best-in-class approach for website customer journeys, messaging, experimentation, and a frictionless self-serve motion. You will also own organic performance through the funnel, collaborating with the content team.
Following our rebrand a year ago, we launched a new website to ensure our web presence continues to be a key driver for business growth. There is a huge opportunity for the website to become the engine that drives business growth, with a self-serve motion (in development by Product and Engineering) and a frictionless customer experience.
In this role, you will ensure we take advantage of our updated technology stack and identify areas ofoptimization. We expect this role to consider the balance between Paid Search spend and organic SEO efforts, collaborating and prioritizing based on our keyword performance. This role will work closely with other marketing teams to ensure results are reported, analyzed, and interpreted correctly.
Key Responsibilities
Own the website strategy to drive growth, aligning on business priorities and ensuring ongoingoptimizationthat results in traffic, engagement, and revenue growth, working closely with our Demand Generation, Product, Customer, and Content marketing teams.
Be the go-to person responsible for the website and associated tech stack, identifying issues with the team and taking action to resolve them, ensuring website health and performance.
Lead the website team of four, providing direction and coaching as well as alignment to the team around structured goals (OKRs).
Collaborate with the wider content team to deliver structure and content for SEO-led and customer journey content.
Share in the responsibility of delivering reporting on relevant customer journeys through the website, analyzing this reporting, and highlighting opportunities for improvement.
Oversee ownership of our website tech stack and gather user feedback through a suite of user feedback platforms.
Review and benchmark our competitors’ search engine ranking performance to ensure we keep pace and stay ahead.
Coordinate with the Paid Search team to ensure we have a complete keyword strategy that drives our business objectives.
Work closely with our Brand & Content teams to ensure the content on the website aligns with our keywords and provides a consistent read and feel.
Skills, Knowledge and Expertise
8+ years experience in managing websites with a focus on digital acquisition for a B2B Business, preferably in SaaS.
Experience collaborating with Product to deliver best-in-class web experiences and hand off to PLG and self-serve motions.
Ability to identify and develop a plan to ensure we have the right traffic visiting our site.
Excellent knowledge of Google Analytics, SEMrush, and marketing KPIs with proven experience of improving rankings and increasing organic traffic.
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Title: Head of Digital
Company: Exclaimer
Location: Boston, Massachusetts, USA
Category: IT/Tech, Marketing / Advertising / PR
