Overview
Head of Digital and Marketing Operations Jobs in Oak Brook, Illinois, USA at Ace Hardware Home Services
Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services.
As the  Marketing Manager
– Local Operations  for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals.
Your role
will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver
innovative
and effective local marketing campaigns that drive demand, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-
leadership
will be critical as we integrate the Unique businesses into Ace Hardware Home Service business unit.
Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24-months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services.
Marketing Plan Development  :
Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling).
Brand Strategy/Launch & Acquisition Integration  :
Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24-months. agency partnership to develop launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Brand Consideration scores and ultimately market share growth after launch.
Agency Management  :
Work with the Director of Digital marketing and Ryno agency to spend annual digital investments throughout the year effectively. The deep analysis required on the efficacy of our spend and monthly accountability. Monthly reporting on the performance at each of the locations will be required.
Strategic planning
with hired marketing agencies to  manage and drive accountability of the critical KPIs, holding the marketing agency and local operating companies accountable to hitting forecast, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key Performance Indicators will include (but not limited to); # Vendor Marketing Ambassador  :
Serve as the marketing czar and liaison between Ace Hardware Home Service marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Use the red Application button below to Read More / Continue the application process.
Title: Head of Digital and Marketing Operations
Company: Ace Hardware Home Services
Location: Oak Brook, Illinois, USA
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Marketing Communications)
