Overview
Head of Digital Marketing Jobs in Sarasota, Florida, USA at Wrench Group
Overview:
Wrench Groupis a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services. Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highestcustomer satisfactionpossible through our strong network of technicians, sales, customer service, and support staff.
Our business model looks to partner with organizations that already have aproven track recordand then work to help them accelerate growth and deliver customer thrill at every touchpoint.
We are seeking aremoteHead of Digital Marketing to oversee our paid and organic digital strategies and manage go-to-market implementation plans across various locations. This role is crucial in managing the digital delivery of leads, optimizing cost per lead and cost per conversion, and driving overall improvements in afast-pacedand ever-changing environment. The ideal candidate will have a deep understanding of paid digital strategies, digital performance management and execution, SEO best practices, experience managing vendors and the ability to thrive in adynamic environment.
The ideal candidate has experience delivering quantifiable improvements in ROI and cost per conversion (CPA) across all channels. In addition, this leader isnt afraid to spend time consulting on best practices and strategies while also engaging in day-to-day support of marketing and operational performanceoptimization. This leader is responsible for helping set the strategic goals for performance marketing excellence across the enterprise and works closely with the CMO to drive change in the digital marketing and performance arenas.
Importantly, the ideal candidate will have a knack for communicating complex digital and analytical concepts in a meaningful way to executives and partner brand leaders to ensure understanding.
What’s In It For Me?
Competitive Compensation($ – $ based on experience)
Bonus Eligible position at 20% of Base Salary, Annually
Health, Vision and Dental plans for you and your family to choose from
401K Retirement Plan with company match up to 30%
Life Insurance, Short-Term and Long-Term Disability
Special Program Options: FSA, EPA, Legal Services and Identity Theft
Continuous Training for yourProfessional Development
Working in adynamic,collaborative, and fun environment
Coached and supportedcareer growth
Responsibilities:
Paid Digital Strategy:
Develop and execute comprehensive paid digital marketing strategies across various channels, including search, display, social media, and programmatic advertising.
Optimize campaigns to maximize ROI and achieve targeted cost per lead and cost per conversion metrics.
Organic Digital Strategy:
Lead the development and execution of organic digital strategies to improve search engine rankings, increase website traffic, and enhance online visibility.
Implement SEO best practices and stay updated with the latest trends and algorithm changes.
Lead Management:
Oversee the digital delivery of leads, ensuring quality and quantity targets are met.
Analyze lead performance and adjust strategies to improve lead generation efforts.
Manage analytical and SEO teams to ensure optimal and timely tracking of lead performance
Vendor Management:
Manage relationships with extern…
Title: Head of Digital Marketing
Company: Wrench Group
Location: Sarasota, Florida, USA
Category: Management, Marketing / Advertising / PR
