Overview
Head of Digital Marketing, North America (Cambridge, MA) Jobs in Cambridge, MA at Philips
About Us:
ZModular, a division of Zekelman Industries, is at the forefront of innovation in the construction industry, specializing in steel modular buildings that push the boundaries of design and fabrication. We are dedicated to reshaping how structures are conceived, built, and installed by embracing cutting-edge technologies and sustainable practices. Join our dynamic team and play a pivotal role in revolutionizing the future of modular construction!
Job Description:
SUMMARY
The Marketing Coordinator supports marketing efforts across Z Modular’s multifamily properties. Acting as the primary liaison for community managers, this role ensures effective execution of marketing initiatives, identifies marketing needs, and escalates issues to leadership. This position requires strong project coordination, organizational skills, and adaptability to shifting priorities. The ideal candidate is a proactive leader who can juggle multiple tasks, recalibrate quickly, and collaborate with both internal teams and external partners to drive effective marketing strategies.
RESPONSIBILITIES
Serve as the first point of contact for marketing requests, ensuring consistency across properties.
Collaborate with internal teams and external agency partners to execute property-specific marketing strategies.
Assist in tracking marketing performance metrics and compiling reports to align with KPIs and market-specific targets.
Help organize and develop training materials for onsite teams, ensuring marketing best practices are implemented.
Conduct monthly audits to ensure all marketing materials, ILS listings, lead tracking, concessions, and paid advertising are accurate and up to date.
Support marketing setup for new properties, including launching websites, social media accounts, and digital advertising.
Assist in developing and executing campaigns for resident engagement, resident referrals, and lead generation.
Implement customized marketing strategies tailored to individual properties to maximize occupancy and retention.
Support digital marketing efforts by managing marketing automation tools, workflows, email campaigns, and lead nurturing strategies.
Monitor and optimize automated marketing campaigns to improve performance and effectiveness.
Manage marketing calendars, vendor research, and administrative support for leadership.
Other duties as assigned by management.
EDUCATION | EXPERIENCE
Bachelor’s degree in Marketing, Communications, or a related field.
5 years of marketing experience, preferably in real estate or multifamily housing.
Experience with digital marketing tools, marketing automation, ILS platforms, Yardi, Smartsheet and Microsoft Office.
Proven ability to develop property-specific marketing strategies and collaborate with agency partners.
Any combination of relevant education and/or experience demonstrating proficiency in the essential functions of the role.
KNOWLEDGE | SKILLS | COMPETENCIES
Strong leadership, organizational, and multitasking abilities.
Excellent communication and interpersonal skills with the ability to collaborate across teams.
Analytical and problem-solving skills with a data-driven approach to marketing performance.
Familiarity with lead generation, marketing automation tools, and digital advertising strategies.
Ability to adapt quickly, recalibrate priorities, and work independently in a fast-paced environment.
WORK ENVIRONMENT
Work will be conducted in an office environment with a controlled climate, involving standard office equipment and tasks, and requires a professional demeanor and effective communication with colleagues.
PHYSICAL REQUIREMENTS
Ability to sit for extended periods and use a computer, including repetitive hand and wrist movements.
Occasional travel to portfolio assets and other market locations.
Proficiency in handling office equipment and moving around the office.
Ability to lift and carry up to 20 pounds.
Good visual acuity for reading screens and documents.
Job Footer (US)
:
Zekelman Industries offers competitive compensation and excellent benefits, including low-cost, high-quality medical and dental benefits. In addition, we have an amazing tuition assistance program, a bonus plan, a 401(k) plan with a generous company match, immediate vesting, and much more.
M/F/D/V
We are Zekelman Industries.
We manufacture superior quality tubular and related products, and provide outstanding service for our valued customers.
We seek to continuously advance the skills and opportunities of our employees, utilizing the latest technology and management tools available to consistently increase profitability and the enterprise value of Zekelman Industries and of our customers.
Title: Head of Digital Marketing, North America (Cambridge, MA)
Company: Philips
Location: Cambridge, MA
