Overview
Head of E-Commerce & Digital Marketing Jobs in London, England, UK at Minka Dink London
MINKA DINK LONDON
Head of E-Commerce & Digital Marketing
OVERVIEW
Minka Dink London is a rapidly growing fashion brand based in London. Our aim is to create versatile and timeless clothing to suit every occasion. We are looking for an experienced Head of E-Commerce & Digital Marketing to lead our online growth and digital presence.
This role will lead all digital marketing and e-commerce operations, with a focus on driving online sales, optimising the website and acquiring and retaining customers. The ideal candidate is data-driven and results-oriented, with a strong understanding of the e-commerce world.
KEY RESPONSIBILITIES
E-commerce Management
Manage and regularly update our Shopify website
Constantly monitor and improve website performance: customer journeys, UX design, organic traffic, conversion rates, AOV, loading times etc.
Implement A/B testing for website features and product pages to improve conversion rates.
Digital Marketing
Develop and execute a comprehensive digital marketing strategy to drive traffic and sales.
Create paid advertising campaigns on Meta, Google, Tik Tok, and Pinterest.
Review paid media performance with our ads agency regularly and adjust strategies accordingly
Execute comprehensive strategy to increase ROI for all paid media.
Work with the content team to develop a strategic marketing calendar
End to end management of email marketing campaigns and flows via Klaviyo
Optimise SEO and implement best practices to improve organic traffic.
Data Analysis and Reporting
Track, analyse, and report on key performance metrics across all digital channels.
Use data to provide insights and recommendations for improving marketing and e-commerce performance.
Analyse sales data and customer behaviour to identify opportunities for growth
Collaboration
Work closely with the founder to align digital strategies with overall business goals.
Contribute to wider brand marketing strategies.
Collaborate with the operations team to ensure cohesive campaigns and launches.
SKILLS & QUALIFICATIONS
2-5 years of experience in an e-commerce and digital marketing or similar role, ideally within the fashion, beauty or homeware sector.
Strong understanding of Shopify and Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC.
Proven track record of driving online sales and improving e-commerce performance.
Excellent analytical skills with the ability to interpret data, identify trends and optimise performance.
Creative thinker with a passion for driving innovation in digital marketing.
INFORMATION
25 days holiday
Pension Contribution
Generous product allowance – £1000 a year
Location: SW London. Nearest station is Imperial Wharf & Fulham Broadway
Salary: Dependent on experience
TO APPLY: Please send your CV, cover letter and salary expectations to  with the subject line ‘Head of E-Commerce & Digital Marketing’. We look forward to hearing from you!
Title: Head of E-Commerce & Digital Marketing
Company: Minka Dink London
Location: London, England, UK
Category: IT/Tech, Marketing / Advertising / PR
