Overview
Head of Growth & Marketing Jobs in United States at Found
Title: Head of Growth & Marketing
Company: Found
Location: United States
Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.
Head of Growth & Marketing – FoundLocation: Remote – Miami or New York preferred – relocation package to Miami offered
The OpportunityFound is looking for aHead of Growth & Marketingto lead and scale our growth & marketing efforts for our DTC business, driving consumer growth and brand awareness in the dynamic medication-led weight loss market. Reporting directly to the CEO, this leader will define and execute a growth strategy that increases client acquisition, engagement, and retention in our consumer D2C channel. They will own the full marketing lifecycle—from brand strategy to performance marketing—and collaborate cross-functionally to develop compelling, data-driven campaigns that drive measurable impact and reinforce Found’s position as a leader in personalized weight loss.
Key Responsibilities
Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy to accelerate Found’s growth by optimizing customer acquisition, retention, and brand recognition, while partnering with the CEO and Executive Leadership Team (ELT) to align priorities with company objectives and establish clear, data-driven performance metrics to measure and refine success.
Growth & Performance Marketing: Own and optimize Found’s marketing budget across paid and organic channels to maximize ROI, leading performance-driven strategies for key acquisition channels (social, search, influencer, lifecycle, streaming media, PR, and emerging platforms), while collaborating with Product and Analytics teams to analyze funnel performance and drive improvements in conversion rates and customer lifetime value.
Brand & Creative Development: Elevate Found’s brand presence, partnering with the Design team to develop compelling, performance-driving creative assets that resonate with our target audience, ensuring consistency across all touchpoints, and driving brand storytelling through content marketing, product marketing, strategic partnerships, and earned media opportunities.
Cross-Functional Collaboration: Collaborate with Clinical, Product, Strategy, Analytics, Operations, and B2B teams to ensure alignment on go-to-market strategies, support the member experience, and drive outcomes for our members and our business, fostering a culture of shared accountability across the organization.
Team Leadership & Development: Build and scale a high-performing growth & marketing team, hiring & coaching top talent across all functions, while fostering a culture of creativity, innovation, and continuous learning.
What You Bring
Strategic Marketing Experience: 12+ years of experience including 5+ years of marketing leadership experience in healthcare, wellness, or other regulated consumer-focused industries, with a proven track record of scaling high-growth companies and executing data-driven strategies for D2C efforts, driving measurable business results in customer acquisition and LTV.
Performance-D…
