Overview
Head of Growth Marketing Jobs in New York, NY at Airwallex
About the Role:
China Daily USA is seeking a creative, tech-savvy, and bilingual (English & Mandarin) Marketing & Digital Engagement Assistant to join our NYC team. This role bridges traditional marketing with digital innovation, focusing on subscription growth, multimedia content creation, and data-driven audience engagement. If you’re passionate about media, skilled in both analytics and storytelling, and thrive in a fast-paced environment, we’d love to hear from you!
Key Responsibilities:
Develop and execute strategies to boost digital subscriptions and newsletter engagement.
Collaborate with IT and business partners to optimize subscription platforms and user experience.
Design and analyze digital marketing campaigns (social media, email, SEO/SEM) to attract new readers.
Create compelling visual/video content (concept to production) for social media (e.g., Instagram, TikTok, LinkedIn).
Monitor campaign metrics and distribution data; generate actionable insights using Excel and analytics tools.
Assist in promotional events, trade shows, and audience outreach initiatives.
Provide customer support for subscriptions and maintain accurate CRM records.
Prepare reports and presentations for leadership, highlighting trends and opportunities.
Stay ahead of industry shifts in digital media, subscriptions, and emerging technologies.
Qualifications:
Education: Bachelor’s degree or higher in Marketing, Business, Journalism, or related field.
Skills & Experience:
2–3 years in marketing, media, or a similar role.
Tech Proficiency: Advanced Excel (formulas, pivot tables, VBA a plus), basic programming (Python/SQL for data analysis preferred).
Multimedia Skills: Video shooting/editing (Adobe Premiere, CapCut, or similar), graphic design (Canva/Photoshop).
Social media savvy: Hands-on experience managing platforms and understanding audience analytics.
Strong communication skills (phone/email) and customer service orientation.
Personal Traits:
Detail-oriented, organized, and able to juggle multiple projects.
Proactive problem-solver with a creative mindset.
Valid driver’s license and willingness to travel occasionally.
Nice-to-Have:
Familiarity with CMS tools (e.g., WordPress) or email marketing platforms (Mailchimp).
Knowledge of SEO/SEM or paid social advertising.
Benefits:
Competitive salary and benefits package (health insurance, PTO, professional development) tailored to experience.
How to Apply:
Send your resume, cover letter, and a portfolio (e.g., social media/video samples) to [email protected] with subject line: “Marketing & Digital Engagement Assistant – [Your Name].”
China Daily USA is an equal-opportunity employer. Candidates must be authorized to work in the U.S.
Job Type: Full-time
Pay: $40,000.00 – $48,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Work Location: In person
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Title: Head of Growth Marketing
Company: Airwallex
Location: New York, NY
