Overview
Head of Growth, Marketing / Advertising / PR Jobs in San Bruno, California, USA at Mill Industries
Mill is all about answering a simple question: how can we prevent waste? Less waste can save time, money, energy, maybe even our planet. And there’s no better place to start than food. Food waste is one of the most solvable climate problems facing us today. Plus, our trash really stinks. It’s gross, heavy, and our least favorite chore. At Mill we are striving to build a better environment for all, as we take on climate and kitchen change.
Mill is seeking an experienced and
strategic Growth
Marketing leader to oversee Mill’s demand generation. In this role, you’ll be responsible for delivering against Mill’s demand generation and growth objectives for the year, the allocation and performance of a significant portion of Mill’s direct media budget and the overarching channel strategy. This includes building out our paid media strategy across the funnel, channel approach, audience strategy, marketing-informed testing strategy, and measurement plan working closely with our product, analytics and creative teams.
Mill is looking for an energetic, passionate growth leader excited to drive Mill’s business through an
exciting
period of rapid scale, and inspired by a
fast-paced
, experimental and
innovative
approach to growth. This role reports directly to our Head of Marketing.
What you’ll do:
Channel Strategy Determine Mill’s growth strategy across paid marketing channels,
inclusive
of evergreen and experimental. Develop, create, test and implement comprehensive paid growth strategies, messaging and campaigns driving new customer acquisition actively define the appropriate annual and quarterly growth-related objectives and key results for direct area of ownership. Prioritize, surface, and articulate tradeoffs as well as risks/opportunities associated with different investment decisions.
Oversee media channel strategy, execution, and scale of priority paid marketing channels, including Meta (Facebook, IG), Google SEM, You Tube, Audio/Podcast and Streaming/OTT.Establish a plan to evaluate new channels that could drive velocity like affiliate, influencer, referral or partner marketing.
Manage the investment strategy between Mill’s national efforts, and locally targeted campaigns with a focus on driving density, and expanding audience opportunities Leverage the insights from Mill’s analytics team to make informed decisions about strategy, and ensure reporting is accurate, timely and actionable across marketing, and for the business overall
Establish channel and cross-channel measurement roadmap
inclusive
of Mar Tech infrastructure (e.g. measurement pixels) and channel incrementality testing and marketing attribution to enable accountability of paid marketing impact, establish performance KPI targets (e.g. CPA guardrails), and improve decision making with marketing investment. Direct critical agency partners, in service of our strategy, including performance agencies, influencer agencies, SEO and affiliate resources and contractors Own the decision around third-party tools and attribution platforms.
Determine when and where it is resourceful to use an agency partner vs manage in-house
Partner closely with the creative and product teams on creative strategy, velocity, and the effective testing of creative concepts to optimize our channels and enable breakthrough campaigns and content for Mill. Raise the bar on me…
Title: Head of Growth, Marketing / Advertising / PR
Company: Mill Industries
Location: San Bruno, California, USA
Category: Marketing / Advertising / PR, Management
