Overview
Head of Integrated Marketing Jobs in California, Missouri, USA at Apartment Association of Orange County
Location: California
Head of Integrated Marketing
The Company:
VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.
COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in freshexcitingways.
VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the GermanInnovationAward, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people tojoin our team.
That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.
The Opportunity:
The Head of Brand Integrated Marketing is responsible for leading the development and execution of cohesive brand marketing strategies that align with the company’s overall vision. This role ensures a unified approach across all marketing channels, including partnerships, influencers, social media, PR, creative campaigns, and brand community efforts. The Head of Brand Integrated Marketing will oversee a team of managers and ensure all initiatives work together to strengthen the brand, engage consumers, and drive business growth.
What you will do at VeSync:
Develop & Execute Brand Marketing Strategy
Lead the creation and implementation of cohesive brand marketing strategies that align with the company’s vision. Ensure all marketing efforts work together to strengthen brand positioning, engage consumers, and drive business growth.
Ensure Cross-Channel Integration
Oversee and unify marketing initiatives across partnerships, influencers, social media, PR, creative campaigns, and brand community efforts to create a seamless and compelling brand presence.
DriveBrand Awareness& Consumer Engagement
Develop initiatives to increasebrand awareness, search volume, and share of voice. Enhancecustomer engagementthrough targeted storytelling, social media interactions, andinnovativecontent strategies.
Optimize Campaign Performance & ROI
Monitor and analyze campaign effectiveness, engagement, and conversion rates. Use data-driven insights to optimize marketing efforts, ensuring maximum ROI and cost-effectiveness by reviewing the overall MER (Marketing Efficiency Rate).
StrengthenCustomer Loyalty& Retention
Implement strategies to enhancecustomer loyaltyand repeat purchases. Oversee loyalty programs,customer engagementinitiatives, and satisfaction metrics to drive long-term brand affinity.
Leverage Influencer & Partnership Marketing
Develop and manage strategic partnerships and influencer collaborations to amplify brand reach, drive engagement, and contribute to sales growth. Continuously assess performance …
Title: Head of Integrated Marketing
Company: Apartment Association of Orange County
Location: California, Missouri, USA
Category: Marketing / Advertising / PR, Management
