Overview
Head of Marketing Jobs in Cambridge, England, UK at Senior Home Care Group
Company Overview We are a provider of high-quality, private pay, home care services in the UK, operating multiple trusted brands that cater to individuals seeking support to live independently in their own homes. Our brands have established a
strong reputation
for excellence,
compassion
, and
innovation
. With ambitious growth plans and a commitment to delivering exceptional care, we are seeking an experienced and degree-qualified Head of Marketing to lead our marketing initiatives and help us expand our reach through a growing portfolio of brands.
Role Overview As the Head of Marketing, you will oversee the marketing strategies and operations for multiple brands under the company umbrella, each with its unique positioning, audience, and objectives. This role demands a strategic thinker with strong
leadership
abilities who can translate business goals into actionable marketing plans. Your responsibilities will span from brand development and campaign execution to analytics and team management, making this a varied and rewarding opportunity in the growing home care sector.
You will collaborate closely with sales, operations, and senior leaders to deliver on
sales targets
while ensuring alignment with our core values and
customer-centric approach
.
Key Responsibilities
Strategic Marketing
Leadership
:
Develop and implement overarching marketing strategies aligned with the company’s vision and objectives for each brand Conduct in-depth market analysis to identify emerging trends, target audience needs, and competitive landscape Create detailed marketing plans that address brand positioning, market penetration, and
customer retention
goals Define KPIs for all marketing activities and align them with business goals to track and measure success Present marketing strategies, plans, and results to senior stakeholders, providing clear insights and recommendations Brand Management and Development:
Establish and maintain distinct brand identities for each brand under the company portfolio Ensure consistent messaging, tone of voice, and visual branding across all platforms and materials Work closely with designers and content creators to develop brand guidelines and ensure compliance across all teams and campaigns Lead rebranding initiatives or updates as required, ensuring smooth transitions and
effective communication
Campaign Creation and Execution:
Plan and execute integrated marketing campaigns across digital, social, email, print, and events to achieve measurable objectives Use storytelling and creative techniques to differentiate each brand and engage target audiences Collaborate with
cross-functional teams
to deliver cohesive campaigns that align with sales and operational goals Manage and negotiate with external agencies for campaign execution, from creative development to media buying Oversee the planning and management of industry events, sponsor ships, and partnerships to increase visibility and engagement Digital Marketing and Online Presence:
Oversee the performance of websites for all brands, ensuring they are user-friendly, informative, and optimised for lead generation Lead SEO and SEM strategies to drive organic and paid traffic growth Manage social media accounts for multiple brands, creating platform-specific strategies and content calendars Develop
innovative
content marketing strategies, including blogs, videos, case studies,…
Title: Head of Marketing
Company: Senior Home Care Group
Location: Cambridge, England, UK
Category: Marketing / Advertising / PR, Management
