Overview
Head of Marketing Jobs in Craigavon, Northern Ireland, UK at Tommy French Competitions
Head of Marketing – Tommy French Competitions Location :
Hybrid (preferably UK/Ireland-based) Type :
Full-time About Us Tommy French Competitions is one of the fastest-growing competition businesses in the UK, with ambitions to quadruple our revenue this year. We’re looking for a
results-driven
Head of Marketing to lead our growth strategy and build an expert marketing function to scale our brand to new heights. If you’re passionate about performance marketing,
innovative
campaigns, and building teams, this is your opportunity to make a real impact.
The Role
As the Head of Marketing, you will be responsible for designing and implementing a high-performance marketing strategy to drive customer acquisition, retention, and brand growth. Reporting directly to the founder, you will lead all marketing initiatives, oversee campaigns, and build a world-class marketing function.
Key Responsibilities
Develop and Execute Strategy :
Create and lead a comprehensive marketing strategy to achieve customer acquisition targets and increase annual revenue. Identify and capitalize on untapped markets, including scaling into the English market. Performance Marketing :
Oversee paid media campaigns across Facebook, Google, Snapchat, X and other platforms, ensuring optimal ROI. Continuously analyze and optimize performance metrics to maximize reach and conversion. Brand Building :
Develop creative campaigns to make Tommy French Competitions the go-to competition platform in the UK. Ensure a consistent and compelling brand voice across all channels. Organic Growth :
Implement strategies to grow organic reach, including influencer partnerships, viral campaigns, and
innovative
social media content.
Team Leadership
:
Recruit, train, and manage a high-performing marketing team. Collaborate with software developers, admin staff, and external partners to align marketing efforts.
Data-Driven Decisions
:
Use analytics tools to measure campaign success and inform future strategies. Test new ideas and scale what works effectively. Customer Insights :
Understand customer behaviour, trends, and preferences to inform marketing efforts and improve the overall customer experience. What We’re Looking For Proven experience in a
leadership
role within marketing, preferably in e-commerce, gambling, or a similar industry. Expertise in paid media, organic growth strategies, and analytics. Track record of scaling businesses and driving significant revenue growth. Creative and analytical mindset with the ability to identify growth opportunities.
Strong
leadership
skills and experience building teams. Excellent
communication
and organizational skills.
What We Offer
Competitive salary
with revenue based
commission structure
. Opportunity to work directly with the founder and play a pivotal role in scaling the business. Flexible, hybrid working environment.
Exciting
growth opportunities as we expand into new markets.
Title: Head of Marketing
Company: Tommy French Competitions
Location: Craigavon, Northern Ireland, UK
Category: Marketing / Advertising / PR, Management
