Overview
Head of Marketing Jobs in Dublin 4, County Dublin, Ireland at Mark Anthony Brands International
Title: Head of Marketing
Company: Mark Anthony Brands International
Location: Dublin 4, County Dublin, Ireland
About UsMark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike’s Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.
At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.
We are growing a lasting legacy, where people come first.
LocationThis role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin’s, Dublin. We’re thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That’s why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What You’ll DoAs our newHead of Marketing, you will be responsible for leading regional marketing and commercialization for MAS+ by Messi, across Rest of World (ROW) Markets. Act as a catalyst for innovative and differentiated consumer and trade marketing activity, that is both effective and fit for purpose in the market context.
Additional Key Responsibilities Include
Lead the development of the ROW Launch Plan for MAS+ with supporting guidelines and launch tools.
Build localized integrated activity plan following the MAS+ Global Brand Plans for current and future ROW markets that enhance sales and profitability.
Set metrics, within the Mark Anthony Brands KPI performance framework, and manage performance across all markets.
Drive business insights (through market research and competitive intelligence) that leads to a clear understanding of existing and future market dynamics.
Present strategic recommendations and proposals to leadership, incl commercial Country Management, articulating insights and potential business impacts in a clear and compelling manner.
Own the ROW Launch Plan for MAS+ with supporting guidelines and launch tools as well as inspire in-market teams to deliver outstanding results.
What You’ll Bring
Bachelor’s Degree in Marketing, Advertising, Business or a related field.
12+ years’ experience in international marketing and brand development, preferably in the beverage, CPG and/or FMCG industry.
International distributor management experience.
Agency management experience across Media, PR and general communications.
Commercial and project management experience.
Fluency in Spanish, both written and spoken, is an advantage.
Wh…
