Overview
Head of Marketing Jobs in New York, NY at Live Nation Entertainment
Title: Head of Marketing
Company: Live Nation Entertainment
Location: New York, NY
Job Summary:
THE JOBRoc Nation is seeking a Head of Marketing, who will report to the President of Distribution and coordinate all label departments’ (digital marketing, publicity, video production, street marketing, radio promotion etc.) efforts leading up to, and throughout, album releases to ensure proper execution of overall marketing plan objectives. This position is based in our New York City headquarters and will play a critical role in the future growth and success of our company. The ideal candidate will be a hands-on, highly motivated individual who functions with confidence and expertise in a fast-paced, dynamic and rapidly changing business environment. The Head of Marketing will be a strategic and operational self-starter who can develop and implement a vision and lead, develop and mentor a team of marketing professionals.
What This Role Will Do
Act as primary liaison between artist and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label’s interests to the artist
Coordinate all distribution departments’ (digital marketing, publicity, video production, street marketing, radio promotion etc.) efforts leading up to, and throughout, album releases to ensure proper execution of overall marketing plan
Lead marketing for distribution repertoire
Develop and execute global marketing strategy by managing all aspects of international campaign
Deliver the overall artistic vision, providing the direction and motivation for a team of international product managers
Represent Global vision and needs to senior management, artists, managers and other key stakeholders.
Guide artists and management through marketing plans and promotional schedules.
Work in conjunction with the local team to establish best in class marketing and promotional plans ensuring maximum awareness while remaining on budget.
Work with label to plan, develop, and execute comprehensive digital marketing campaigns
Spearhead international online strategy including website, social media, youtube, etc. Expand and develop artists’ global following across all platforms.
Establish revenue targets and steps to achieving them.
Manage all marketing and sales elements with the Distribution team and local offices, ensuring on-time and on-budget delivery.
Oversee the management of artists promotional tours – flights, hotel, visa’s, and daily schedule on budget and within the company travel policy.
Responsible for managing marketing budgets and spend
Provide regular updates to artist management and distribution teams on the artists development including sales, chart positions, radio play, online stats. etc. while informing the territories of the artist’s success.
Oversee physical and digital production process ensuring all deadlines and release dates are met.
Work with affiliates to develop product initiatives for special packages, singles, eps, bundles etc.
Communicate status of, and issues relating to, album releases to executives and all departments label wide
Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team
Effectively manage M&P budgets for assigned projects
Help direct strategies, as well as communicate information and create appropriate tools for assigned projects
Coordinate artist appearances (publicity, …
