Overview
Head of Marketing Jobs in United States at FifthRow (formerly U+)
Title: Head of Marketing
Company: FifthRow (formerly U+)
Location: United States
FifthRow is pioneering the automation of knowledge work, transforming traditional consulting into AI-powered, autonomous solutions. We are looking for astrategic and execution-driven Head of Marketingto lead thought leadership, customer engagement, market positioning, and evangelism for our platform.
This role is ideal for agrowth-oriented marketing leaderwho can translate complex AI concepts into compelling narratives, engage senior executives at large enterprises, and position FifthRow as the premier provider of AI-driven automation. The Head of Marketing will play a key role in scaling FifthRow’s market footprint, accelerating customer adoption, and defining how enterprises understand and adopt AI for business transformation.
Key Responsibilities
Note: the responsibilities are wide – we do expect the right person to narrow them down to what has the highest impact and over time hire a team to scale those and expand to others once there are results.
Thought Leadership & Market Influence
Shape and articulate FifthRow’s industry narrative on AI-driven automation, enterprise transformation, and the future of consulting.
Develop and publishthought leadership content— including articles, white papers, case studies, and executive reports—that connect AI advancements into tangible business value.
DrivePR and media relationsto drive visibility and position FifthRow as a category-defining company.
Represent FifthRow atconferences, industry panels, and webinars, speaking directly to Fortune 500 executives and innovation leaders.
Demand Generation & Revenue Growth
Build and execute an integrateddemand generation strategy, includingcontent marketing, SEO, paid acquisition, and account-based marketing (ABM).
Design and optimize customer acquisition funnels to drive inbound and outbound leads.
Align closely with Sales to ensure high-quality pipeline generation and efficient conversion.
Leverage marketing automation and analytics totrack, optimize, and improve ROIacross campaigns.
Customer Engagement & Market Insights
Conduct customer advisory boards, roundtables, and interviews to gather deep insights into market needs and trends.
Support enterprise sales efforts, refining messaging and engaging in high-value conversations with decision-makers.
Competitive Positioning & Industry Relations
Track and analyzemarket trends, competitors, and white spacesto refine FifthRow’s positioning andgo-to-market strategies.
Collaborate with sales and product teams to continuously enhance ourvalue proposition and differentiation.
Establish and manage relationships with industry analysts (e.g., Gartner, Forrester) to elevate FifthRow’s visibility and credibility.
Market Evangelism & Adoption Acceleration
Spearheadexecutive-level discussionsat innovation summits, corporate strategy meetings, and partner events.
Develop partnerships withinnovation networks, industry consortia, and corporate venture groupsto expand market reach.
Product & Insights-Driven Marketing Strategy
Partner withproduct and engineering teamsto ensure FifthRow’s marketing reflects real-world enterprise challenges and use cases.
Identify and validatenew market opportunities, refining our go-to-market strategy.
Ensure marketing strategies are deeply aligned withcustomer adoption patterns and AI maturity levelswithin large organizations.
Key Success Metrics
Thought Leadership Impact– Growth in content engagement, PR mentions, and indust…
