Overview
Head of Marketing Jobs in Sheffield, England, UK at Proximity Recruitment
Proximity Recruitment are working on an exclusive basis with an ambitious &
innovative
Hospitality & EPOS Technology business to find a
dynamic
Head of Marketing (£60,000 – £70,000 + Bonus + Benefits). The role will shape & develop their go-to-market proposition for domestic & international marketing strategies. On the SLT & working closely with the board, the successful candidate will manage multi-million pound budgets, an initial team of 2 with a roadmap to expand & with a view to the position growing to CMO.
Responsibilities include:
Develop & execute a data-driven marketing strategy that aligns with business objectives to generate the MQLs required to deliver our growth plans. Lead marketing analytics & reporting. Own the marketing KPIs, including lead generation, conversion rates, CAC (customer acquisition cost), LTV (lifetime value), & ROI tracking. Implement & manage marketing automation tools. Work closely with the commercial, product & service teams.
Analyse customer segmentation & behaviour to refine targeted marketing initiatives. Oversee digital performance, including SEO, PPC, social media, & email marketing analytics. Develop & manage content marketing strategies. Drive strategic partnerships & thought
leadership
within the hospitality technology industry. Manage budgets effectively. Lead, mentor, & develop the marketing team, fostering a data-driven and high-performance culture. Ensure best practices for A/B testing, CRO, & campaign performance tracking.
Regularly report to the board. The business is investing heavily in marketing & expanding internationally with over 900 retained brands to their name already. The successful candidate will have hospitality technology or
hospitality experience
. The role is based in the North of England and the successful candidate will be expected to be in the offices once a fortnight, with further
flexibility
for the right person.
Please don’t hesitate to apply for more details.
Title: Head of Marketing
Company: Proximity Recruitment
Location: Sheffield, England, UK
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy)
