Overview
Head of Marketing | Al-Futtaim Automotive | Electric Mobility Jobs in Dubai, UAE/Dubai at Robinson & Co (Singapore) Pte Ltd
Head of Marketing | Al-Futtaim Automotive | Electric Mobility Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and
innovative
brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of
respect
, excellence,
collaboration
and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. Overview of the role: Â We are seeking a
dynamic
professional to spearhead the development of brand equity for emerging electric vehicle automotive brands managed by Al-Futtaim in the UAE and KSA. This role involves overseeing brand building efforts for Polestar in the UAE and BYD in both the UAE and KSA, with a particular focus on steering and supporting BYD’s presence in the KSA market.
The role aims to elevate
brand awareness
and consumer consideration for these new EV brands from their current low or non-existent levels. The primary focus is on driving rapid growth through digital-first strategies, PR & Media relations, Social Media engagement,
customer-centric
marketing campaigns, and both online and offline activations and events. The overarching performance target is to strengthen the top-of-funnel engagement, ensuring an exemplary customer experience across all brand touchpoints leading up to the point of sale, encompassing new, used, fleet, and aftersales vehicles.
What you will do:
Establish and grow all new EV brands in UAE / KSA and driving
brand awareness
, consideration, and relevance amongst the target audiences. Drive market share growth through development of brand equity and improved
customer loyalty
. Develop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand
communication
.
The main liaison with the EV principals, collaborating with their global marketing teams to understand the global and regional strategic initiatives. Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim, through close
collaboration
and
communication
. Drive digital-first, consumer centric approach across all aspects of the business together with global team.  Activation, Campaigns & Social Media  Create data driven campaign planning processes for all brands in UAE / KSA.
Manage and coordinate external agency partners. Lead, activate & execute consumer communications across all channels. Oversee social media, and community management channels. Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms. Sustain a performance measurement framework across key platforms to drive sustainable …
Title: Head of Marketing | Al-Futtaim Automotive | Electric Mobility
Company: Robinson & Co (Singapore) Pte Ltd
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, Management
