Overview
Head of Marketing & Brand Strategy Jobs in Singapore, Singapore at AmorePacific
With INNISFREE,step beyond the simple outer charmand discover every beautiful moment of yourself.
The Head of Marketing & Brand Strategy will lead a
diverse team
of 10~12, spanning Marketing, Sales & Operations,
Visual Merchandising
, and Supply Chain teams, driving
collaboration
and execution across all facets of the brand’s presence and performance. He/She is responsible for designing, developing, and executing comprehensive sales and marketing strategies for various campaigns and product launches. As a local leader, he/she will collaborate closely with our headquarters to ensure alignment on brand consistency and performance, while delivering regular updates on business results and key initiatives.
Responsibilities:
Develop Brand Strategies:
Define and execute strategies aligned with the brand’s vision, promise, positioning, and architecture to achieve business goals.
Team Alignment and
Collaboration:
Inspire and align teams around the brand’s vision and ensure seamless execution across functions.
Sales and Financial Planning:
Analyze product launch data and trends to create sales forecasts and financial plans that support profitability.
Consumer Insights:
Leverage market and consumer insights to enhance the overall brand experience and engagement.
Market and Competitor Analysis:
Assess market trends and competitive activity to guide pricing strategies and strengthen the brand’s positioning.
Annual Planning:
Develop channel-specific strategies and set annual goals based on consumer trends and market opportunities.
Advertising and Promotions:
Plan and manage budgets for advertising and promotional activities to achieve visibility and profit targets.
Public Relations and Media Exposure:
Create plans for major product launches and maximize effective media exposure to boost
brand awareness
.
Channel
Optimization
:
Collaborate with e-commerce and multi-brand shop teams to drive synergy and optimize channel profitability.
HQ
Communication
:
Regularly communicate and report business updates to HQ to ensure strategic alignment and transparency.
Requirements:
A minimum of Bachelor’s degree in Business, Marketing, Communications, or a related field.
At least 10 years of experience, including managerial roles, ideally within retail, FMCG, or the beauty sector.
Proven experience in P&L and
budget management
.
Experience in multi-channel marketing is highly desirable.
Strong expertise in performance media management, brand development, channel marketing, and e-commerce operations.
Demonstrated ability to
lead cross-functional teams
and foster
collaborative
success.
Self-motivated with a willingness to learn and strong commitment to results.
Excellent skills in prioritization,
multitasking
, and working with a sense of urgency.
Ability to thrive both independently and as part of a team in a
fast-paced environment
.
#J-18808-Ljbffr
Title: Head of Marketing & Brand Strategy
Company: AmorePacific
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy), Management
