Head of Marketing Campaigns

Overview

Head of Marketing Campaigns Jobs in Brighton, England, United Kingdom at IMEX

Title: Head of Marketing Campaigns

Company: IMEX

Location: Brighton, England, United Kingdom

Job Overview

A pivotal role in the MarComms (marketing and communications) team, the Head of Marketing Campaigns has full responsibility for email and web strategy and its execution. They drive the direction of the full spectrum of marketing campaigns from multichannel content, sales (exhibition/sponsorship) and buyer support, to strategies for media partners and always-on campaigns to successfully drive data, engagement, brand reach, registrations and revenues for our industry-leading international trade shows and brand. 

Who are you?

Three-plus years’ events’ marketing campaign management with proven results

Three-plus years’ automated email marketing leadership

Strong experience of how to design and build successful B2B email campaigns and journeys that deliver increased engagement and sales

A proven record and knowledge of the latest email performance techniques and email and web copy writing skills that deliver optimum results

Experience of managing a small marketing campaigns team, leading, coaching and training to high performance.

 An owner and driver of email governance who stays up to date on best practices

Able to lead the way in email marketing campaigns and journeys—with the ability to build a show and always-on email strategy that supports business objectives

Demonstrable experience of supporting and driving commercial value through marketing sales strategy (ideally events’ sponsorship and exhibitions)

Strong negotiation skills to forge partnerships, contra agreements that increase brand engagement and visibility

Hungry for continuous improvement, staying up to date with the industry leading models and approaches that ensure that IMEX is also continuously improving