Overview
Head of Marketing FalconX Not Jobs in New York, New York, USA at Savvy, Inc.
Position: Global Head of Marketing FalconX $204k – $276k/year â‹… New York, NY Interested Not Interested
Location: New York
Who are we?
Falcon
X is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance andcutting-edge technology, Falcon
X addresses the industry’s foremost challenges:
Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, Falcon
X operates as the connective tissue empowering clients with seamless navigation through the ever-evolving cryptocurrency landscape.
Global Head of Marketing
We are seeking a driven and experienced Head of Marketing tojoin our growing team. In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets. This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape.
Responsibilities
Support and execute a comprehensive marketing strategy aligned with company goals and industry trends.
Lead and mentor a high-performing marketing team, fostering a culture ofinnovationandcollaboration.
Create compelling narratives that effectively communicate our value proposition to adiverseinstitutional investor base.
Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans.
Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives.
Manage relationships with external agencies and partners to maximize marketing impact and efficiency.
Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies.
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Manage the marketing budget, ensuring optimal allocation of resources.
Act as a thought leader andbrand ambassador, representing the company at industry events and in media engagements.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10+ years of progressive marketing experience, with at least 5 years in aseniorleadershiprole.
Proven track recordin developing and executing successful marketing strategies in both traditional finance and digital asset sectors.
Excellent written and verbalcommunication skills, with the ability to distill complex concepts into clear and compelling narratives.
Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions.
Excellentleadershipskills with the ability to inspire and manage high-performing teams.
Data-driven mindset with experience in marketing analytics and performance measurement.
Adaptabilityand agility to thrive in afast-paced, rapidly evolving industry.
Strong network within…
Title: Head of Marketing FalconX Not
Company: Savvy, Inc.
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Finance & Banking
