Overview
Head of Marketing, Lab Solutions Asia Pacific Japan Jobs in Singapore, Singapore at Siemens Mobility
Job Title:
Head of Marketing, Lab Solutions Asia Pacific Japan
Location:
Singapore
Reports to:
Head of Lab Solutions Asia Pacific Japan
Job Summary:
As a core member of the APJ (Asia Pacific and Japan)
executiveleadershipteam
, the Head of Marketing will serve as the Marketing Function leader for Lab Solutions (LS) and be directly responsible for the APJ Marketing Organization.
S/he will be responsible for setting the strategic direction and leading all aspects of the marketing organization for the APJ business. The Head of Marketing will work in close partnership with commercial, global marketing team and the other functional leaders to develop and execute strategic marketing and product portfolio plans across APJ.
S/he will provide overall guidance regarding the marketing strategy for the APJ. S/he will develop a comprehensive marketing strategy that builds
brand awareness
, improves brand reputation, fosters
innovation
, and leverages partnerships while increasing market share,
customer satisfaction
and retention.
This person is responsible for all aspects of portfolio strategy, product positioning lifecycle management, new product introductions and marketing plans, initiatives, objectives, and activities, including alignment with global LS strategy.
This individual should have a passion for high performance
team development
and the ability to develop, implement and govern clear processes for marketing within APJ.
Key Responsibilities:
Marketing Strategy & Execution
Oversee the strategy, development and execution of marketing, aimed at elevating the Siemens Healthineers’ brand, reputation, and market position.
Create unique customer driven vision for the Brand Strategy and drive the effective translation of business strategy into the supporting marketing strategies and frameworks for all aspects of APJ business operations.
Partner with key stakeholders to identify and execute growth strategies.
Utilize relevant technology and
innovation
to drive customer acquisition, retention and loyalty.
Develop and implement all elements of a
customer engagement
strategy, including developing an appropriate targeting strategy across a health system’s touch points and holistic
communication
plans to differentiate Siemens Healthineers Lab Solutions in APJ.
Develop customer case studies, clinical/economic proof-points, customer reference sites, competitive selling training, etc. to improve salesforce effectiveness and customer win rates.
Collaborate with service to improve customer experience.
Marketing Talent and Processes
Lead the development of a world-class marketing organization –
inclusive
of building a high-performance team, marketing processes, and marketing outcomes.
Drive alignment across all functions and initiatives to the new processes and ways of working.
Effectively recruit, select, and train personnel and assign work in an agile, resource efficient and prioritized manner.
Build marketing planning, execution and governance processes that span global to zone and country and across LS business lines.
Develop marketing competency model and align expectations and talent development processes to support
career growth
.
Customer and Market Insights
…
Title: Head of Marketing, Lab Solutions Asia Pacific Japan
Company: Siemens Mobility
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Management
