Overview
Head of Marketing/Marketing Manager Jobs in Singapore, Singapore at BTI Executive Search Pte Ltd
Position: Head of Marketing / Marketing Manager (ID: 576302)
Our client:
Our client is a leader in local F&B retailing with a century of tradition, focusing on expanding their network to include more retail stores and Singapore distribution points across the island.
Job Description
Oversee the creation and execution of marketing campaigns, including goal setting, promotional strategy, customer
optimization
, and seamless program delivery across all media channels and in-store.
Take responsibility for generating
innovative
content ideas through A/B testing, leveraging a variety of consumer touchpoints such as EDM, Out-of-Home, social media, digital marketing, and more.
Approve and distribute all press-related assets in Singapore, including press releases, products/new line pitches, and media stories.
Responsible for leading weekly, monthly, and quarterly performance analysis to measure performance and devise process improvements, translating results into actionable insights for the marketing team.
Manage and monitor the annual marketing budget and expenditure for maximum returns.
Develop and maintain a strong network of strategic brand partners, key industry influencers, and vendors to consistently expand and grow market share.
Lead and guide the team in the execution of compelling marketing campaigns, driving paid and non-paid marketing performance to attain loyalty, acquisition, engagement, and revenue goals for the eCommerce channel.
Guide and mentor the Marketing Pillars to enhance and optimize marketing operations, ensuring best-in-class standards and excellence across campaigns, social media, KOL/PR, partnerships, and digital communications.
Lead a team of designers, offering guidance, feedback, and direction to ensure the timely delivery of high-quality, creative artwork and assets.
Oversee the customer experience team, guiding them effectively in resolving customer feedback and inquiries, and ensuring a positive customer experience at all touchpoints.
Job Requirements
Minimum of a degree in Marketing or a related field.
At least 5 years of relevant marketing experience in retail, F&B, omni-channel, or direct-to-consumer brand environments.
Proficient in marketing tools such as Google Analytics, email automation, and CRM.
Capable of working independently with minimal supervision, while being an effective team player in group management settings.
Skilled at
multitasking
in a
fast-paced environment
.
Strong
analytical skills
with a keen awareness of numbers, trends, and revenue, and a drive to consistently achieve better results.
Detail-oriented with the ability to prioritize tasks effectively.
Possesses excellent interpersonal,
communication
, and presentation skills.#J-18808-Ljbffr
Title: Head of Marketing/Marketing Manager
Company: BTI Executive Search Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Marketing Strategy, Event Manager / Planner), Management (Event Manager / Planner)
