Overview
Head of Media Brands Jobs in New York, New York, USA at My Code Media
Location: New York
My Code is a media and marketing company that elevatesdiversevoices and empowers brands to build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ communities. We deliver culturally-driven andinnovativemarketing campaigns to help brands reachdiverseaudiences working with clients including:
Google, Starbucks, Home Depot, General Motors and Best Buy.
Our portfolio of owned-and-operated media brands include properties such as Remezcla, one of the most influential digital media brands for the Latine community, El Diario, the U.S.’s oldest Spanish-language newspaper, and Hip Latina, dedicated to highlighting thediversityof the U.S. Latina experience.
Our mission is to create a future for media and advertising where everyone is authentically represented.
About the Role:
Our newly created Head of Media Brands role is the ideal opportunity for someone with a passion for storytelling and a deep understanding of culture and the media landscape. This keyleadershiprole is responsible for developing and executing a comprehensive content strategy that aligns with the overall business objectives and My Code’s Media Brands. The Media Brands role will champion the importance of amplifyingdiversevoices across the industry.
Reporting directly to the Chief Strategy Officer, the Head of Media Brands should have experience driving all forms of editorial expression, from news content, events, and podcasts to video, print, digital, and social. A proactive thought leader, the Head of Media Brands will work across our entire portfolio of My Code brands as a center of excellence to help set and maintain the performance, deliverables, and structure standard for our editorial and content teams.
This role requires a strategic thinker who deeply understands content creation, distribution, and audience engagement. The Head of Media Brands will lead a team of content professionals to produce and scale high-quality content across various platforms and channels that resonate withdiverseaudiences. This role will have an undeniable pulse on culture and community, leading the way on what is happening now and what’s next!
Responsibilities:
Work closely with oursenior leadershipteam to develop and implement a content strategy that drives audience growth, engagement, and revenue.
Oversee the creation of compelling and engaging content across various formats (articles, videos, podcasts, etc.).
Work closely withsenior leadershipto build operational efficiencies across media properties and social channels.
Optimize content distribution across multiple channels and platforms to maximize reach and impact. Grow existing social channels and launch new social opportunities.
Build a social first strategy and distribution plan
Collaborate with marketing, sales, and other departments to ensure content alignment with business goals.
Develop data-driven content strategies to meet business objectives and user needs across various new and existing verticals.
Monitor content performance and provide actionable analysis andoptimizationrecommendations.
Manage and maintain a content calendar to ensure consistent and strategiccommunication.
Represent the company in thoughtleadership opportunitiessuch as panels, speaker series, and publications.
Hire, Develop, and Manage our Editorial and Content teams as a leader who can offer practical solutions,hands-onguidance, andstrategic visionand direction. Foster acollaborativeandinclusive…
Title: Head of Media Brands
Company: My Code Media
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
