Overview
Head of Paid Search Jobs in Nevada, Iowa, USA at Motive Interactive
Location: Nevada
Motive Interactive, a leading Performed Based Marketing firm is seeking aHead of Paid Search. This role will report directly to the GM and is100% Remote.This role will be responsible for developing acquisition strategies across multiple levels of campaigns which include: planning, creative development, buying, analytics and optimizing.Salary depends on experience.
Responsibilities
Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarking, custom audience lists, and custom-built automation
Recommend landing page strategies and consult on landing page planning and optimizations and provide analytics to measure ROAS.
Develop buying and monetization strategies across a variety of performance campaigns and verticals.
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
Job Requirements
Minimum 2 years of managing paid search campaigns
Extensive analytical capabilities in quantifying reporting and documenting performance metrics
Strong organization andattention to detailand accuracy
Ability to communicate well within team and across division
Ability to manage and prioritize multiple projects simultaneously
Must be able to make decisions in afast-paced environment
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Title: Head of Paid Search
Company: Motive Interactive
Location: Nevada, Iowa, USA
Category: Marketing / Advertising / PR, IT/Tech
