Overview
Head of Performance Marketing Jobs in San Diego, California, USA at Valid8 Financial, Inc.
We’re looking for a Head of Performance Marketing to lead our marketing team focused on B2B and B2G Lead Generation. Reporting to the Senior Head of Investment Operations, this position manages an in-house team of four (Lifecycle Marketing Manager, Partner Coordinator, Content Specialist and Marketing Manager), and all external agencies involved with digital marketing execution and content development. We’re looking for a data-driven and efficient leader skilled at building and motivating teams, but can also ‘do’ the work and won’t just delegate.
This is a roll-up-your-sleeves,entrepreneurialorganization top-to-bottom requiring vision and execution abilities including campaign execution, pipeline management, reporting/analytics andbudget management. Ideally the candidate will have prior domain expertise in a digital channel, preferably email/1:1, PPC channels and/or SEO. The candidate must be well-versed in full funnel B2B lead generation capture and nurture, with strong instincts and experience in content development to execute well in these channels.
This role interacts with a broad group of stakeholders, including business development, credit/lending team and programs, as well as external partners including agencies, borrowers and partners. This role requires a data-driven, proactive, goal-oriented individual with excellentcommunication skills, who is passionate about entrepreneurship and making a meaningful impact ondiversefounders’ lives.The qualified candidate for this role must reside in San Diego, CA county.
Duties
and Responsibilities
Drive qualified B2B Marketing Leads, throughcontinuous improvement, A/B testing andoptimizationof digital marketing channels including PPC advertising (Search), SEO, CRM/email marketing and direct 1:1 outbound and inbound call campaigns.
Oversee all digital marketing spend and activities in all aspects across multiple key vendors (Linked In, Google Ads, Hubspot, helpware/BPO outbound contact agency).
Provideleadershipand oversight on marketing technologies, data and analytics to understand performance, results andoptimizationopportunities for efficient spend and lead outcomes.
Initiate, cultivate, and optimize digital marketing campaigns and efforts – ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives.
Prioritize marketing projects, allocate resources accordingly, leveraging internalproject managementtools (Click Up), resources (calendars and integrated marketing) and Salesforce for contact management and CRM Marketing campaigns.
Oversee all A/B testing andoptimizationopportunities across email, landing pages/CRO, paid campaigns.
Successful Candidates Will Possess
10+ years of experience in marketing with a strong focus on online marketing strategies and execution including paid ads (search), email, social (Linked In), SEO, Web and CRO.
Strong email/direct marketing and lifecycle experience focused on long lead nurturing.
Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary on a weekly basis.
Deep understanding of other aspects of marketing (Brand/Design, Content) preferred.
Experience with data/analytics oversight and direction.
Proven ability to establish trust and loyalty, and develop and motivate a high performing team.
Exceptional verbal and writtencommunication skills.
Passion and understanding of not just our mission, but also our borrowers, partners, employees, s…
Title: Head of Performance Marketing
Company: Valid8 Financial, Inc.
Location: San Diego, California, USA
Category: Marketing / Advertising / PR, Management
