Overview
Head of Product Marketing Jobs in New York, NY at ButterflyMX
Title: Head of Product Marketing
Company: ButterflyMX
Location: New York, NY
Founded in 2014, ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Our features are designed for developers, owners, property managers, and tenants. And our products lower operating costs and improve tenant satisfaction. Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. Our culture is transparent and flexible; our benefits range from a 401(k) match to quarterly stipends for self-care. While we work incredibly hard to improve the experience of everyone who lives, works, and visits our communities, we always have time for a good laugh.
ButtterflyMX is seeking an experienced Head of Product Marketing to establish and lead our product marketing function. This role is our first dedicated product marketing hire and will be crucial in shaping our go-to-market strategy and driving product success; it reports to our Chief Product Officer.
Responsibilities:
Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
Conduct win/loss analysis and build out program at scale
Conduct market research and competitive analysis to identify opportunities and inform product strategy
Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
Evolve product positioning, messaging, pricing, and packaging
Requirements
You have 10+ years of B2B marketing experience; 5+ in product marketing
You are an insatiably curious product marketer with a strong ownership mindset and bias for action
You thrive on data driven decision making, and are fluent in analyzing large sets of data and consumer research
You sweat the details and have a high bar for excellence and successful outcomes
Are comfortable with ambiguity and are energized by building a function from 0-1
You are a compelling story teller, in both written and verbal communication
You have low ego and can collaborate effectively with cross functional partners and executives
Multi-residential real estate industry is a plus
Experience with the following tools: Hubspot, Salesforce, WordPress, Confluence, and your choice of Analytics tool
Prior experience marketing hardware products
Benefits
Comprehensive Medical (ButterflyMX covers 90% of the cost) starting day 1
Dental and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
401(k) plan with a match
13 paid holidays and 25 days of PTO
Paid Family Leave
Employee Assistance Program
Quarterly self-care stipends
HealthAdvocacy Program
Access to optional benefits, including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Su…
