Head of Product Marketing, Institutional

Overview

Head of Product Marketing, Institutional Jobs in Dubai, UAE/Dubai at Tbwa Chiat/Day Inc

Head of Product Marketing, Institutional Who We Are  At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles:

We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and

diverse

environment for every OK-er. About the Opportunity  Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you’ll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for institutional trading products and tools at a world-leading crypto platform.

It’s an

exciting

time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology. About the team:  The Institutional Product Marketing Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business,

Client Support

, and fellow Marketing teams to turn value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.

What You’ll Be Doing  Strategic Marketing

Leadership

:  Develop and implement a comprehensive marketing strategy focusing on OKX’s institutional product offerings to drive adoption, engagement, and growth. Product Positioning:  Craft compelling product positioning and messaging that resonates with institutional clients, leveraging market insights and customer research. Go-To-Market Execution:  Oversee the execution of marketing campaigns, including go-to-market strategies for new products and features tailored for the institutional market.

Thought

Leadership

:  Represent the organization through speaking engagements, conference participation, media interviews, and authored articles. Establish thought

leadership

and elevate industry discourse as a crypto-focused executive.

Cross-FunctionalCollaboration:

Facilitate

cross-functional collaboration

with product, sales, and

client support

teams to ensure a cohesive user experience and product messaging. Product Feedback Loops:  Establish and manage a feedback loop with institutional users to gather insights and drive product enhancements. Market Research:  Lead market research activities to understand industry trends, competitor strategies, and client needs. What We Look For In You

Experience:

Minimum of 10 years of experience in product marketing, with a significant focus on institutional clients within the fintech or cryptocurrency sectors.

Leadership

:  Proven

leadership

skills with the ability to motivate teams and drive marketing initiatives in a

fast-paced environment

. Financial Markets Knowledge:  In-depth understanding of financial markets, trading principles, and investment strategies. This includes familiarity with various fi…

Title: Head of Product Marketing, Institutional

Company: Tbwa Chiat/Day Inc

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR