Overview
Head of Social Jobs in New York, New York, USA at Food52
Location: New York
Description
Our family of brands is comprised of Schoolhouse, the lighting, home furnishings, and lifestyle brand based in Portland, Oregon;
Food
52, the community-driven cooking and home company, based in Brooklyn, New York; and Dansk, the heritage home brand founded in 1954.
Schoolhouse
Schoolhouse is a lighting, home furnishings and lifestyle brand dedicated to thoughtful living and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.
Food
52
Food
52 is a next-generation cooking and home company, named one of the World’s Most
Innovative
Companies by Fast Company, with a monthly reach of more than 25 million people. Food
52 challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food
52 inspires, informs, and supports its engaged community with recipes, videos, podcasts, events, and a curated selection of well designed, high-quality products.
Dansk
Dansk is a design company founded in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market. The mission of Dansk is to preserve its heritage, to revive many of the exceptional designs from its archives, and to collaborate with leading designers around the world to create new products that will someday be passed down from generation to generation.
ABOUT THE ROLE
We’re looking for a Head of Social Media to oversee all social media activity across Schoolhouse, Food
52 and Dansk – including our content, our shop and our partnerships. This role will drive the vision, strategy, execute and
optimization
of our social efforts across all social platforms – most notably:
You Tube, Instagram, Tik Tok, Facebook, Pinterest, Substack and beyond. This leader will be responsible for developing
innovative
and compelling content, growing our audience, and driving meaningful engagement across platforms. You will work closely with our content, marketing, and commerce teams to ensure our social strategy aligns with overarching business goals.
KEY RESPONSIBILITIES
Strategic Leadership
:
• Develop and implement a cohesive, data-driven social media strategy aligned with Food
52’s audience and revenue goals.
• Build a unified vision across platforms to ensure brand consistency while catering to unique audience needs and optimizing content for each.
• Stay ahead of social media trends, platform updates, and emerging technologies to innovate and keep the brand at the forefront of the industry and top-of-mind for the community.
• Oversee the creation of compelling, shareable content, including video, photography, graphics, and copy, tailored to each social platform (Instagram, Tik Tok, Pinterest, Facebook, You Tube, etc.).
• Work closely with creative, editorial, and production teams to develop campaigns that resonate with
diverse
audiences and amplify brand storytelling.
• Manage the editor…
Title: Head of Social
Company: Food52
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
